Trying to earn my freedom through the App Store

Edinburgh
Joined January 2020
Every day I see another screenshot of an app doing $10k, $20k, or $50k MRR or even more And every time I wonder the same thing: How much did it cost to get there? Show me the ad spend. Show me the UGC campaigns cost. Show me the actual profit/margins
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Almost profitable. All with Apple Search Ads only. Constantly tweaking the campaigns and bids, middle of next week should be profitable hopefully. Will follow up
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Not quite the $9.99 a week rev I keep seeing here but we move 😂
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The cheapest sub is only £0.99/month.Canada converts to about £0.53. It’s a simple utility app, so the idea is to keep the barrier to entry super low and slowly stack subscribers over time. Around 85% of trials convert and so far just few cancelled, I experiment to grow it slowly
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Question for TikTok UGC wizards, do you tick the 18+ box to filter out broke teenagers? Or is it better not to touch it and risk restricting your reach?
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10th day today… seen posts where people wait 3 weeks so I won’t complain
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Prediction: “vibe coding” becomes a redundant term. Everyone will be doing it, so we’ll just call it coding
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Every “printing money” app post gets under my skin. Maybe it’s because I haven’t had that success with my own apps yet - I hate that phrase
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🤖 Made with AI
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Even my cat is unimpressed
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Follow-up on my Apple Ads experiment: Ended up spending ~£84 (≈ the free $100 credit). Final result: 120+ installs at ~£0.70 CPA across UK + Canada. No magic growth, but: – no budget burn – predictable spend – better visibility I’m happy I didn’t burn $100 in one or two days
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I’ve been running my first App Ads campaign for ~2 weeks with the free $100 credit-slow and very controlled and it actually worked ok, did not burn $100 straight away, small breakdown below 👇
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The new Anything app is coming out soon on the App Store, do you think Anything used Anything to build Anything?
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Talking on Reddit about how hard it is to make money with apps - got a RevenueCat payment notification mid-thread. Universe has a sense of humor. 🤣
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Tiny apps. Real users. Small revenue. Still feels like magic
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It’s wild how invisible something can feel right before it starts being seen
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When you realize your MVP might actually need a problem to solve
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wake up tell yourself “today I’ll market” end up refactoring button styles convince yourself it was essential refresh analytics still nearly $0MRR get one new user it’s your mum go to sleep
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My unfair advantage? Doubt was the background noise I learned to tune out
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Myth: you need a US SIM + US Apple account to reach US viewers on TikTok. Reality: I’m based in the UK and just used a VPN
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