#Marketing and #digital #consultant/contractor helping #sustainability-conscious brands win hearts & minds, and succeed with happy, high-performing teams.
United Kingdom
Joined February 2010
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- Following506
- Followers488
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Slavina Dimitrova retweeted
"The attitude behaviour gap in sustainable consumption comes because consumers are overwhelmed. Advertising has a huge role to play in education and closing the gap. We need to walk a mile in the shoes of our customers and talk to them on their terms."
- Harriet Kingaby @consciousadnet speaking at @ASA_UK
Slavina Dimitrova retweeted
Slavina Dimitrova retweeted
"Businesses need to wean themselves off of these big broad-brush claims like 'planet friendly', which research shows consumers are mistrustful of anyway"
- @guyparker2, CEO of the @ASA_UK
#Sustainability #GreenClaimsCode #Greenwashing #Greenhushing
Slavina Dimitrova retweeted
In the workshop, Climate Outreach talk about the seven British segments, that they've identified with their research, and how to talk to them: starts 1:05:02
More about the segment and data behind them:
climateoutreach.org/britain-…
climateoutreach.org/britain-…
Slavina Dimitrova retweeted
Check out this workshop from
@ClimateOutreach:
youtube.com/watch?v=qr-voJ0h… Climate Outreach have done extensive research and testing on the topic. George Marshal talks about the distrust many people (especially those that are harder to reach) have towards environmentalists at 40:39.
ALT A slide showing a man with a beard and 'Save the world' t-shirt. Text: Many people distrust environmentalists: Green Eco Save...stop.defend...protect Polar bears Planet, earth No!
Slavina Dimitrova retweeted
This is absolutely key - especially at the moment. YouGov polling shows climate change, somewhat understandably, slipping down people's priority list after health and cost of living. But those issues are directly linked.
Climate advocates often worry that if they widen their messaging they will lose people, but done correctly it has the opposite effect!
Slavina Dimitrova retweeted
This take won't be popular with my audience...but here goes!
I wrote a whole book on hundreds of ways to take #ClimateAction - both individually and politically.
I didn't include protesting.
Here's why 🧵👇
Slavina Dimitrova retweeted
We’re trying to get as many followers as Rishi Sunak so we can show the government just how many people are prepared to fight for the NHS.
Please can you help by following us and retweeting this message?
Slavina Dimitrova retweeted
If there's a climate myth circulating, you can bet @KHayhoe has already debunked it. She tackled the "It's cold, so the planet isn't warming" myth four years ago. But still timely -- and unfortunately necessary today. #GlobalWeirding youtu.be/nnMJedLHjpY
Slavina Dimitrova retweeted
The thing that interests me most about the Harry and Megan documentary is THE GOVERNMENT JUST APPROVED A NEW COAL MINE OFF THE BACK OF THE HOTTEST SUMMER EVER AND WHILE TELLING THE REST OF THE WORLD TO PHASE DOWN THE USE OF COAL AND IT CAN'T EVEN SEE WHY THAT'S A PROBLEM.
Slavina Dimitrova retweeted
🚨 BREAKING: Rishi Sunak has approved the UK’s first new coal mine in 30 YEARS.
We’re in the middle of a climate emergency, what on earth is the government thinking?
Slavina Dimitrova retweeted
Amazing stat today from @EC_magazine #Carbon #Emissions Gap report: last year, 25% #clothes bought in the UK were second hand; this year it's rocketed to 37.5%! May be #economic motivations behind it, but might also help make new habits that remain!
#ethicalhour #fashion
Slavina Dimitrova retweeted
How to do a media interview while being carried away by police for protest. 10/10, no notes.
Slavina Dimitrova retweeted
You know it's bad when even PR firms pull out of greenwashing schemes 🤯
Also, in case you were wondering if keeping the pressure on the fossil fuels industry makes a difference 👇 It most certainly does!
#StopEACOP #BanFossilAds
BIG NEWS✊🏽📢
Standard Bank and Global PR firm (Edelman) part ways amid tensions of oil project [EACOP]
This is a big statement that financial institutions should finance the just energy transition & not climate bombs.
#PeopleOverProfits #StopEACOP
news24.com/fin24/companies/e…
Slavina Dimitrova retweeted
An endanger golden monkey couple hugging. Almost heartbreaking to watch the emotions they can express.
Nature is amazing. Protect it.
#ActOnClimate #climate #energy #nature #rewilding #GreenNewDeal
Slavina Dimitrova retweeted
This weekend #COP26 Principal Partner @Sky and @SpursOfficial will make history with #GameZero - by hosting @ChelseaFC for the world's first major net zero carbon football match ⚽️
Find out how Sky and the sporting world are going #OneStepGreener 👇
skyzero.sky/gamezero
Slavina Dimitrova retweeted
It is time that we humans rethink our relationship with nature.
The wellbeing of humans is interconnected with the well-being of other living things and entire ecosystems.
Less meat, more forests, more life 🌳❤️
#LessMeatMoreLife #COVID19 #StopFactoryFarms
Slavina Dimitrova retweeted
CONFIRMED & NOW OFFICIAL! PLS SHARE
Employees who were on a firm's payroll on 28 Feb, who left after to start new job, which fell thru due to Coronavirus (eg. didnt start/or they're making u redundant). Your old employer CAN rehire you to furlough you. Offical statement...
Slavina Dimitrova retweeted
So many Americans right now are stepping up to help their communities. Zohaib Begg, a 7-year-old from VA, is one of them. This inspiring kid has been gathering supplies from hotels to donate to the medical professionals at his local hospital. patch.com/virginia/ashburn/s…
