HUGE Web2 -> Web3 Launchpad Announced THIS MORNING Two companies are partnering to reimagine how companies & consumers interact. You have certainly heard of one. This program will provide turnkey solutions for Enterprise level companies getting involved in Web3. Let's go! @Visa and @SmartMedia_Tech partner to announce the Visa Web3 Loyalty Engagement Solution. It's not just loyalty; it's a journey into immersive, personalized brand experiences that redefine engagement. Traditional loyalty programs are simply an exchange of spend and reward, but consumers are demanding more. Personally, I relate to this. If you make a purchase, book a service, maybe a flight, etc., you've probably gotten emailed or handed some kind of coupon or reward program. This has been the norm for over a decade, and it simply needs to change. Let me show you what's coming. 1⃣ What Is It? → Visa is utilizing a leading-edge platform from SmartMedia Technologies to allow the largest brands in the world to easily develop a Web3 solution. The solution offers: • Drag & drop platform enabling brands to design, develop & distribute, tokens, digital collectibles & campaigns - all with no coding required • Custom branded wallets with simple 2-click registration • Metaverse & AR world builder • Integrated CRM + real time event triggers including first-party data management • Advanced reporting, analytics, and business intelligence suite From building first-party data to improving ROI, this is a game changer for big brands. Features of the program include: • Digital Tickets & Entries: Earn entries into sweepstakes or digital tickets to virtual or live events • Token gated Digitals: VIP Access digitals to unlock perks & benefits • Loyalty Coins: Run gee-fenced scavenger hunts to pick up, earn and redeem coins for physical or digital offers & experiences • Digital Coupons: Tokenized coupons, collectibles & offers • Reward Transactions: Issue digital objects and experiences based on card transactions 2⃣ What Are The Benefits? Brand Benefits: • Build your first-party data (email) and direct communication with users • Help improve brand engagement, ROI, and lifetime value • Access increasingly mobile and digital-first audiences • Unlock new revenue streams by monetizing your brand's IP • Easy drag and drop platform Customer Benefits: • Gamified loyalty that is fun, easy, and rewarding • Experiences are optimized for mobile and the spatial web • New ways to Earn & Burn in the physical, virtual & digital worlds • Ability to redeem tokens for rare digital collectibles and digital experiences • Interoperable Web3 wallet app Web3 is giving brands the opportunity to reward customers for anything from social shares to viewing content. 3⃣ Why It Matters We're here to disrupt the industries that have gotten fat using the same dull processes for 30 years. Big Brands may not be sweeping the floors of your favorite PFP projects, but they are undoubtedly the gateway for mass adoption in this space. Is this how you saw Web2 migrating to Web3? Do you think they're getting it right, or is this another headline? Let me know in the comments! I will be posting more quick hits on stories I think are worth keeping on your radar. Follow if you're interested in seeing more!