We help marketers get the leads sales wants using question-based interactions that uncover intent, drive opportunities forward and increase revenue.

Boston, MA
Joined January 2011
Tune into this week’s #B2B #TuesdayThoughts: -@brandwatch discusses the removal of the public #instagram Like count 👍 -@Snap_App gives #Smarketing couples therapy advice 💑 -@BuzzSumo lists 4 ways to make your #content interactive bit.ly/2N6N3V8
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"A solid partnership between #marketing and #sales leads to a much stronger content marketing program and brings out the best in each department. In fact, alignment can boost marketing #revenue by 200% and increase #customer #retention rates by 36%." influ.co/2MHkSfk
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How can you utilize the intentional tech stack you have built to drive revenue operations? Check out our full #RampBoston panel discussion with guest speakers @gonimbly @Snap_App, @fullstory @Bizzabo and @fuze! ow.ly/wPrQ50vqQ8S
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SnapApp retweeted
Here are the 17 financial KPIs that are most important for sales and marketing teams to track: hubs.ly/H0k6HZY0
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Stop by the Marketplace during #B2BSMX for a chance to connect with cutting-edge solutions providers like @Snap_App! @B2BMX View our sponsors here: dg-r.co/2YpOpk0
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Welcome to the #OutreachGalaxy OBMetrix, @ReachdeskHQ, @RingLead, @Snap_App, @SonaData, and @TopOPPSHQ! ow.ly/F3Dl50voLgz
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#CaseStudies are some of the most powerful tools in both the #marketing and #sales toolbox to prove real value to a prospect. Make yours standout from the noise: bit.ly/2CFDhoX Great examples from: 💯 @Snap_App 💯@Bitly 💯@scribblelive
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SnapApp retweeted
Michael Brenner
@BrennerMichael9 Jul 2019
Why Intent Data is the Future of B2B Marketing: ow.ly/zBER50uWpSg #IntentData #B2BMarketing #ContentMarketing
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31 #Marketers Share Their Tips for Aligning with #Sales: - Define Processes for #Marketing and Sales Collaboration - Align on Each Team’s Role at Different Stages of the Buyer’s Journey - Solicit #Content Ideas and Feedback from Sales - ... Via @Snap_App buff.ly/2HZC3rM
How to Run an Effective and Engaging B2B Webinar with Tips from 25 Experts. (Joint research with @Snap_App and @databoxHQ) snapapp.com/?p=8375
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Goals for #sales and #marketing alignment: - Strategize and plan together - Agree on ideal buyer personas - Agree on basic definitions (MQL, SQL, other KPIs) - Sales plan & mrktg plan in conjunction
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Organizations with tightly aligned #sales and #marketing functions see 38% higher win rates. Still not convinced you need to undertake alignment work? Check out 19 more stats to get you over the fence from @ZoomInfo: bit.ly/2xdhpMQ
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Here are some stats to inform your 2019 #salesenablement tactics via @Snap_App: bit.ly/2xdikN6
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#Sales & #marketing don't always see eye to eye. See how #IntentData can bring the two together: ow.ly/1wuk50uG679 #BuyerIntentData #b2bmarketing #b2b #martech
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Today on the blog, we're sharing the key metrics B2B marketers can use to quantify and optimize the effectiveness of their #marketing webinars. Check it out! blog.zoominfo.com/webinar-me…
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8 Ways to Generate More Sales-Ready #Leads: - Hand Leads Off to Sales Quickly - Align Your Website Offers with the Next Step in the #Sales Process - Nurture Leads with Automated Email - ... #LeadGen #LeadGeneration #EmailMarketing Via @Snap_App buff.ly/2ZbD4AO
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SnapApp retweeted
In the world of B2B #tech #marketing, women are making an incredible impact around the world on brands large and small. We're psyched to see our very own @stiggy1 included in @Snap_App's 30 Women Shaping B2B Tech Marketing 🙌
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