Monday is the only thing standing between you and a 4-day weekend

Collaboration: A recent episode of Kaun Banega Crorepati highlighted @BPCLimited initiatives in fuel technology and digital services. UFill enables advance UPI payments and automated fuel dispensing. Extreme Weather Grade Diesel, developed with the Indian Army, is designed to operate in temperatures as low as -40°C to -42°C. These initiatives highlight BPCL’s work across digital fueling and specialised fuel solutions.

AD: For Gen Z, hustle isn’t just about work or studies. It’s about every passion, pursuit and dream they choose to chase. That’s the thought behind NESCAFÉ’s Hustle Anthem, bringing together music, Spotify, creators and live experiences to become part of the culture Gen Z is creating. #BanaApniDuniya #NescafeHustleAnthem

AD: @KFC_India and Bengali OTT platform Hoichoi have partnered to bring regional cultural storytelling to festive marketing. By tapping into local traditions, festive flavors, and Bengali pop culture, the collaborative campaign highlights how brands can connect authentically with regional audiences during celebrations. The partnership demonstrates the growing shift toward hyper-local, culturally tuned storytelling that blends food, entertainment, and festive fervor. bit.ly/4i7d4AV

AD: The campaign film opens on a familiar rooftop routine before pulling its lead into surf. Across film, talent and outdoor, House of McDowell's Soda kept one consistent world running through every touchpoint. The result? A legacy brand speaking a distinctly new language. @TheAaryanKartik #YaariKiNayiVibe #YaaronWaaliBaat #HouseOfMcDowellsSoda

AD: @BPL_India brings its ‘Beyond the Screen’ campaign to Kolkata’s Durga Puja celebrations with an immersive billboard in Salt Lake. Featuring Dhunuchi Naach and an optical illusion created using its Mini LED TV, the outdoor execution blends festive culture with product storytelling, extending the campaign to select retail stores across India. #GoBeyondTheScreen #BPLIndia #BPLMiniLEDTV bit.ly/4yZjOaU

AD:At the IIGC roundtable, creators and brand leaders discussed the gaps in long-term creator-brand partnerships, from category exclusivity and compensation to creative freedom and measuring impact. The conversation highlighted how lasting collaborations need to balance brand objectives with authentic storytelling, audience trust and flexibility across categories. @IIGC_official Read more bit.ly/3UlLzvn

AD: Festive shopping is getting more last-minute, multi-screen and AI-led. A new InMobi Advertising and Glance report finds that 62% of Indian festive shoppers make their purchases in the final month, while four in five are looking for AI-powered shopping assistance. With discovery happening across smart TVs, phones and everyday apps, the report highlights how brands may need to rethink the festive purchase journey around relevance, timing and personalised experiences. bit.ly/4y3tJer @InMobi