Pinned Tweet
"Some couples in this world share a bed but not a heart, yet play the part in public. Some treat each other with respect, yet remain worlds apart.
Some weather the storms together, yet still lose to time.
Some have run their course, yet are bound together all the same.
Tingyun, I want to ask you something. When we are married someday... what kind of couple do you hope we will be?"
-Zhao Ling-
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
Haixia
#DingYuxi
I am looking forward to Ding Yuxi bringing Haixia home to Xiamen.
It will be an emotional concert!
#XICREATEftX #DingYuxi #SouthernArchives #ChineseDrama
Zhao Ling's Road To Splendor was paved with more thorns than flowers
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
DARK HAIXIA NOSTALGIA!
#DingYuxi
Haixia!!
Missing You!!
#DingYuxi
Dark Haixia is back!
Killer dance moves!
#XICREATEftX #DingYuxi
#DingYuxiTakesHaixiaToXiamen
#SouthernArchives
Insights into Versace's Global Fragrance Brand Ambassador, Ding Yuxi, Based on Perfume Market Data
From January to July 2026, the top five brands by market share in China's mainstream e-commerce perfume market were Chanel, YSL, Dior, Versace, and Hermès.
Versace recorded sales of RMB 298,785,705.8, up 44.60% year over year, with an average price of RMB 200.2 per item and a market share of 3.70%.
Versace fragrance sales reached RMB 298,785,705.8, ranking fourth overall and placing it among the leading players-behind only Chanel, YSL, and Dior, while surpassing classic luxury fragrance brands such as Hermès and Jo Malone. This firmly establishes Versace within the top tier of China's perfume market.
Year-over-year sales growth: 44.60%
Market share: 3.70%, ranking fourth.
The Road to Splendor has exceeded 700 Million Valid Views according to Maoyan Data
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
The Road To Splendor has exceeded 500 million valid views according to Maoyan Data
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
Zhao Ling + Haixia retweeted
STARFOCUS TREND 20™ CHINA | Daily Ranking
Based on X, Google, YouTube and STARFOCUS, current TOP 3 artists are:
1️⃣ #DingYuxi
2️⃣ #BaiLu
3️⃣ #AoRuipeng
🔗starfocus.online/trend20
Celebrate your artist's influence in Southeast Asia!
#STARFOCUS #STARFOCUSTREND20
Zhao Ling + Haixia retweeted
Through darkness and hardship, every step leads somewhere. In time, the flowers will bloom, and a brighter tomorrow awaits.
❤️ #TheRoadToSplendor is streaming now on WeTV exclusively.
✨Starring #DingYuxi #DengEnxi (Listed in order of surname stroke count)
🔗👉🏻u.wetv.vip/theroadtosplendor…
#花开锦绣 #丁禹兮 #邓恩熙 #WeTV #WeTVAlwaysMore
Don't mess with Haixia
#archivesthenanyangmystery #DingYuxi
Zhao Ling's Road To Splendor was paved with more thorns than flowers
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
Elizabeth Arden × Ding Yuxi Endorsement Report Highlights:
Ding Yuxi's official announcement as Elizabeth Arden spokesperson dropped some serious numbers 👀
🔥 Heat Score: 91.77
This measures how much buzz he generated for the brand in the 2 days after the announcement, like searches, media coverage, social discussion, everything combined. For comparison:
Average score for other skincare spokespeople this August: 61.08
Average for ALL new brand endorsements in August: 61.0
→ He scored about 50% higher than the typical new endorsement.
💯 Attribution Share: 99.3%
This is the % of the brand's total online buzz that came specifically because of him in those 2 days. Compare that to:
Average for other skincare endorsers: 39.3%
Average for all new endorsements: 37.4%
→ Basically ALL the noise around this campaign is coming from Ding Yuxi fans/media. Nearly 3x the usual share.
He didn't just do well for a new endorsement, he massively outperformed the category average on both how much attention he drove AND how much of that attention was uniquely tied to him.💪
(Data via AI Man/艾漫数据, published 2026/09/02)
Here's the complete list of all 30 collaborative partners for The Road to Splendor (花开锦绣):
1. Ctrip / 同程旅行
2. Illuma by Wyeth / 惠氏启赋3
3. Baishishan / 百岁山
4. Red Bull / 红牛
5. Pantene / 潘婷
6. Olay
7. Versace / VERSACE范思哲
8. Gantai / 肛泰
9. Cotti Coffee / 库迪咖啡
10. Hitcard收藏卡 (collector cards)
11. Miniso / 名创优品
12. Xushengji Hotpot / 徐升记不改良老火锅
13. XTOPiA / 极梦岛XTOPiA
14. Rua Wa Ba / rua娃吧官微
15. Playfully闹翻天
16. Sanzhan Gusi / 三盏古斯
17. Wei Jie Xian / 未界线
18. Tianwen Kadokawa / 天闻角川
19. Lailemili / 来了喵哩
20. Tianle Wenchuang / 天乐文创
21. Beijing Municipal Transportation Card / 北京市政交通一卡通
22. 999 Weitai family / 三九胃泰家族
23. 999 Pi Yan Ping family / 999皮炎平家族
24. Qiehuang / 茄皇 (tomato beef noodles)
25. Master Kong Jasmine Tea / 康师傅茉莉清茶
26. Aptamil / 爱他美奇迹熠
27. Mirinda / 美年达Mirinda
28. Lancôme / 兰蔻
29. CeraVe / CeraVe适乐肤
30. Warhorse / 战马
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
Dragon Satellite TV Final Battle Report on The Road To Splendor
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
Maoyan Battle Report for The Road To Splendor.
Cumulative valid plays: 654 million, 18,184,000 completed all episodes.
Aired on Oriental TV + Tencent Video
Baidu Index: 138,000
WeChat Index: 81,852,000
Topics/Buzz
Weibo topic views: 1.768 billion
Douyin topic reading volume: 2.726 billion
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart
The Road To Splendor broadcast has come to an end.
Thanks to the 30 brands for their collaboration and support.
RedBull, PANTENE, OLAY, VERSACE, Lancome, Cotti Coffee, Miniso, Mirinda, warhorse and all the brands that collaborated with this drama.
The love and support was overwhelming.
#TheRoadToSplendor #DingYuxi #WeTV #EscapeToYourHeart



























