Sparkler

Sparkler became part of PA in 2018. Since then, we have continued to deliver human insight for design, innovation and customer experience – increasingly as an integrated part of PA. So, from today, we’ll be known as PA’s Human Insight team. Follow @PA_Consulting to keep updated.

We’re incredibly excited to be taking part in the Quirk’s Event on Thursday 21st July. We’ll be presenting at 4:00pm BST alongside Tom Chirico from Twitter and Francesco D’Orazio from Pulsar about our #RealTalk project. Be sure to register below!

We believe in creating a positive human future for all of our communities, empowering authentic and diverse teams to bring our best to everything we do. We are proud to celebrate the contributions of our own LGBTQ+ community and those that stand with them as allies. #Pride

Sparkler's very own Head of Creative, Fran Lee, together with Sydney Stanback from @Pinterest will be sharing how we brought Pinterest's new UK segmentation to life through amazing storytelling at the @TweetMRS Storytelling Conference - don't miss it!

We recently utilised our Twitter Insiders US online community to delve into the motivations behind video consumption around TV and highlights on Twitter. Have a read for info on how our findings support Twitter's Amplify sponsorship program for brands: adage.com/article/marketing-…

A couple of weeks ago, we said the fondest of farewells to our amazing Sparkler founders, Magnus Willis and John Robson. We celebrated them by throwing an ultra special Sparkler party with everyone past and present - and it was absolutely brilliant! John and Mag - to you! 🥂

We’re super proud of our recent work with Twitter exploring the concept of #RealTalk and what people really think of brands on Twitter!

We're feeling beyond proud and delighted our work with Twitter has won the @QuirksMR ‘Global Marketing Research Project’ award! Our 7-market study uncovered the new sports landscape impacted by the pandemic and, crucially, how Twitter was central to the sports fan’s experience.

We're thrilled that our work with Twitter has been shortlisted for the @QuirksMR Global Marketing Research Project award! The pandemic changed how fans engaged with sports with restrictions, and our 7-market study uncovered how Twitter was even more central to fans.🤞 for Nov!

We're speaking at the @mediaresearchgp MRG Speaker evening this Tues 12th Oct! We'll be presenting with @Pinterest about our Inspiration Nation project - a mixed-method segmentation of Pinterest's UK audience with some wonderful creative outputs. Join us! mrg.org.uk/events/200

Are you a qual freelancer or qual researcher looking for a flexible short-term contract? If so, we’d love to speak with you about joining the Sparkler team! Please email [email protected] with your CV and we’ll get back to you.

Later today we'll be presenting at a session for @AURA_Insight Insight Futures Month. Sparkler's Anna Campbell will be taking to the stage with Spotify to share our recent study into the new meaning of productivity. We'll be on at 4.30pm - see you there! aura.org.uk/events/85-april-…

We've teamed up with @IABUK for their Real Living 2021 series, and our first set of #ecommerce focused findings shows that nearly 60% of new digital shoppers aged 55+ say they'll maintain the habit after the pandemic!🛍️ Check out more here iabuk.com/news-article/brand… #IABRealLiving

First up in our Beyond BAME series: Pandemic Experiences We’e love to hear your thoughts and questions in our replies. See previous post for more details... #BeyondBAME #mrx #marketresearch #inclusiveresearch