Dedicated to helping Self-employed Electricians Dominate their Local Market. Using Low and No Cost Marketing techniques
U.K
Joined November 2012
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"Reliable." "Great service." "Quality workmanship." Every #electrician says it.
Here's how to turn those words into something a customer can actually judge you on.
Want all six steps on one page? Comment SPARKS and I'll send you the free cheat sheet.
#Electrician
Steve in Bristol was charging £25 an hour and working long days.
Now he has a £165 minimum charge, built around local, smaller jobs. That's his figure. Yours has to come from your own business and your own numbers.
👇Join the ToolBox here - jdewane.com/vsl-x/
#Electricians, "All aspects of electrical work at competitive prices." Or a clear promise about written quotes, agreed appointment times and a tidy finish.
Which one would you ring? Just make sure you can deliver it.
#Electrician your diary's full, so why does your bank balance still make you nervous?
Being busy doesn't tell you whether you're making a proper profit. Inside My Electricians ToolBox we help you work out what your business needs to charge, then how to explain it with confidence
#Electricians how often do you hear this? "I've had another quote, and they're cheaper."
If the customer can't see a difference between you and the next sparky, price is all they've got to compare.
#Electricians, Specialising doesn't mean turning work away tomorrow. You've still got bills to pay.
Start by changing the work you actively go after.
Free six-step cheat sheet: jdewane.com/cheatsheet-x/
Two #electricians. One covers 30 miles and takes on anything. The other sticks to homeowners within 5 miles of home.
Which one spends more time in the van, and which one builds a local name faster?
Free six-step cheat sheet: jdewane.com/cheatsheet-x/
#Electricians, your task from the video:
Look at your last 10 jobs.
Which ONE type of work would you like more of?
Tell me in the comments.
Just because you can do every type of electrical work doesn't mean you should. Trying to be everything to everybody could be costing you more than you think.
What's the one type of job you'd happily do every day?
#electrician
#UKElectricians
When your marketing budget is limited, targeting matters.
Whether you have £50 or £5,000 to spend on marketing, every penny should be working hard to attract the right customers.
👉 jdewane.com/freebook
#LocalMarketingUK #TradeTalkUK
Systemise your marketing so it runs in the background, without stealing your time or slipping through the cracks.
Marketing should never stop just because you're busy.
That’s how the work dries up and the cycle repeats.
👉 jdewane.com/ToolBox
#UKElectricians
Are you building a business, or are you just doing jobs?
There's a difference
One is about taking control of your marketing, your customers and your time.
The other is about reacting to whatever comes your way and hoping there's enough work to keep you going.
You need to think about both online and offline marketing
✔️ A website and social media help local customers find you online
✔️ Flyers and brochures help get your name in front of people in your area
✔️ Word of mouth and building relationships can lead to more work over time
The mistake is relying on just one method and hoping it does everything for you.
You don't need to do everything at once. Start with what makes sense for your business, understand what's working, and build from there.
Start taking control of your marketing instead of just hoping the phone rings.
👉 Want to learn more about marketing your electrical business?
Take a serious look at the ToolBox. jdewane.com/ToolBox
#ElectriciansUK #SparkyLifeUK #TradeTalkUK
⚡Want to know what your customers really think?
Too many tradesmen assume they know what their customers want.
Talk to them.
Want to improve how you communicate with customers?
Take a look at the Toolbox - jdewane.com/ToolBox
#ElectriciansUK #TradeTalk #LocalMarketing
