Spire is a Swiss boutique strategic advisory firm. In today’s complex business landscape, our advice enables companies to achieve their strategic objectives.

Switzerland
Joined October 2016
CM's newsletter: container-mag.com/newsletter… Independent Analysis. Once a week. Free to subscribe for registered user. #containershipping #ports #trade
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The Section 301 forced-labour tariff that took effect at 12.01am eastern time (ET) on 24 July is being read across the industry as another rate rise. It is something more specific: a sorting mechanism. It taxes the top 60 US trading partners, 99.4% of US imports, and assigns each to a band not by trade balance or distance from China, but by how it treats forced labour — and, in practice, by whether it made a deal. Any economy could reach the 10% tier by holding a forced-labour import prohibition, by running a partial regime, or simply by pledging to enact a ban through an Agreement on Reciprocal Trade (ART). Twice as many economies bought the lower rate with a promise as with a law. Vietnam did none of them, and it is the exposure that matters most for container trades. It sits in the flat 12.5% band alongside China — which ships roughly three times Vietnam's US-bound volume — and is the largest China alternative in that band, on an export base that leans on apparel, the labour-intensive category a forced-labour measure targets most directly. Its US-facing gateways, the Cai Mep deep-water cluster, Hai Phong and Ho Chi Minh City, scaled through 2024 and 2025 on precisely the trade now carrying the duty. The relative winners are not where the pitch decks put them. India, Indonesia and Malaysia hold the 10% band and keep growing at the quay; Mexico's advantage is real but largely landside, not in its container ports. And the most recent volume and freight data show a market front-loading into the deadline rather than repricing behind it. The test comes with the August booking curve. This report sets out the mechanism, then follows it into the trades: the exposed Vietnamese lane, the Asian and North American winners, the transpacific and US-gateway consequences, and the reasons this instrument is harder to unwind than the two that preceded it. Our latest Insight Report (available for CM subscribers): container-mag.com/report/the… #Vietnam #China #India #Indonesia #Malaysia #Mexico #tradepolicy #ContainerShipping #trade #Section301
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The World's Top Container Ports is live. 125 ports. One definitive ranking, built on throughput data from the ports themselves — mapped, profiled, and benchmarked. Who leads global container trade? Where is your port? The top 10 is free to see. wtcp.digital/map?utm_source=…
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It's always nice to see when your former employees' careers continue to take off... Good luck and congratulations to our former Deputy Editor! @AndyBurnhamGM: It's always a genuine pleasure to read about you. @thetimes @spectator @BritishGQ #UK #PrimeMinister
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USTR finalised a Section 301 components-origin rule on #Chinese STS cranes in October 2025, then suspended it a day after it took effect. The question largely absent from US trade-policy debate: how much of a Chinese-built STS crane is actually Chinese? ZPMC is the structural #OEM on ~80% of US-deployed STS cranes. But "structural OEM" isn't the same as "where the crane is from." CM pulled apart the BOM on PSA Antwerp's Project Emerald — one recent flagship ZPMC delivery where it's publicly knowable. On three others, it goes dark. ➡️Inside the E-Room: where a Chinese-built STS crane really comes from. New CM Insight Report — available to subscribers: container-mag.com/report/ins… #STScrane
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How will #trade evolve amongst geopolitical pressure and shifting alliances. We focus on containerised #shipping and look at the data. 📈 To those who think this is a regional conflict —we can’t say that we agree, and the numbers certainly wouldn’t either. container-mag.com/2026/04/02… #ContainerShipping
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#GPS manipulation is now affecting roughly one in 15 vessels transiting the Strait of Hormuz, more than 540 #tankers are awaiting orders in the #Gulf, and the 19% fleet surplus that started 2026 is narrowing fast. The surcharges announced this month may be the first wave, not the last. container-mag.com/2026/03/14…
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RT @ContainerMag: BREAKING: Gulf feeder networks are fracturing. A vessel on charter to Hapag-Lloyd was struck north of #Jebel Ali, Regiona…
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Context matters. Ripple effects exist. TSMC is a great example. Oil gets the headlines but supermarket shelves becoming harder to restock, millions in perishable food already destroyed, hospitals scrambling to get electronic medical devices and tens of thousands Seafarers stranded & at risk are just as real implications. Facts cannot be considered just an isolation. A port that is open but unreachable, insurance that is available but unusable, and a 20bn backstop that is exhausted in as little as 2 weeks — THAT is the real story! #trade #supplychain #StraitOfHormuz #shipping
The Strait of Hormuz has been closed for eight days. Most people think this is about oil. It isn’t. It’s about what oil becomes. Around 92% of the world’s sulfur is produced as a byproduct of refining oil and natural gas. When the Strait of Hormuz shuts down, the world doesn’t just lose 20 million barrels of crude per day. It loses the feedstock for sulfuric acid — the most produced chemical on Earth. Sulfuric acid is how we extract copper. It’s how we extract cobalt. Without it, you can’t manufacture transformers, EV batteries, or the electronic substrates inside every data center on the planet. One chemical. From one feedstock. Moving through one chokepoint. And the cascade doesn’t stop there. About 30% of Taiwan’s liquefied natural gas from Qatar passes through the Strait of Hormuz. Taiwan reportedly holds about 11 days of reserves. Now consider this: Taiwan Semiconductor Manufacturing Company (TSMC) produces around 90% of the world’s advanced chips and consumes 8.9% of Taiwan’s total electricity. No gas → no power → no chips. Then comes food. Roughly 33% of the world’s nitrogen fertilizer feedstock also moves through the Strait of Hormuz. Synthetic nitrogen fertilizers support the agriculture that feeds billions. In fact, about half of all humans alive today depend on food made possible by synthetic nitrogen. So this isn’t just about energy. It’s about sulfur, semiconductors, and food. Three critical supply chains. One 21-nautical-mile chokepoint. And no domestic alternatives at global scale.
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When asked by one of our readers on Wednesday how we were able to get such granular data, we sent him this 😊 ACTUAL data: ACCURATE & CURRENT for #SouthAfrica's ports (taken on Wed, so likely we have hundreds new records now) #trade #ContainerShipping #shipping #WTCP #Data
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Spire Strategy is excited to announce our new partnership with @SuadeLabs in recognition of our shared mission to improve digital strategy execution! spire-strategy.com/spire-str… @regtech #FinTech #Innovation #SpireStrategy
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Matthew Hoffer of @SpireStrategy wrote on @Davos that one of the take-aways is how Industry 4.0 is redefining how companies compete in today’s digital economy. Now business 4.0 is taking over. Read more & attend the #globinar March 26th #geneva #zurich globalchamber.org/blog/2020/…
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#MachineLearning Predictions: 60% Of Companies Bring #AI Into Everyday Business By 2022 forbes.com/sites/sap/2019/03… #DigitalTransformation
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Spire Strategy retweeted
Governments and businesses will have to work in closer cooperation in light of the technological developments, including AI, blockchain, big data. #SeedstarsSummit2019 – at Ecublens (VD), Suisse
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Spire Strategy retweeted
RT @SwissCognitive: Digital Transformation is much more about the #transformation than it is about the #digital’. Let's see why. #Technology #Digitalisation #DigitalTransformation @HofferGlobal @SpireStrategy ow.ly/X3GH50ocpVj
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Digital Transformation is much more about the ‘transformation’ than it is about the ‘digital’. Let's see why. #Technology #MachineLearning #Digitalisation #DigitalTransformation @HofferGlobal @SpireStrategy ow.ly/HUFK30ob886
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