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High-converting, SEO-optimized comparison pages for SaaS at https://teapawt.net/t.co/qoIYZupPaX

Joined December 2021
Photo by Stack Against (@StackAgainst)Photo by Stack Against (@StackAgainst)Photo by Stack Against (@StackAgainst)
Stack Against retweeted
Comparison pages... if you're not doing them you should. And if you're doing them, you should be doing them RIGHT. We had Federico Jorge from @StackAgainst on our CE Live Show to give us the best tips for comparison pages and how they will ensure you crush your competition.
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This is our most recent review round for a client doing 9 comparison pages with us, after doing 5 earlier in the year. 2022 here we come 馃殌
Everywhere I go, smart marketers are talking about competitive marketing and how to edge other brands in your space. It might be confirmation bias (beating competitors is 24/7 on my mind) or clear evidence of how saturated the B2B tech/SaaS space is getting. Or both.
In other words: Be better. Appear to be better. Be better for someone specific.
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And this, from Josh Garofalo: Compete with inferior products on features and capabilities. Compete with similar products on social proof, brand, service. Compete with superior products on positioning and specificity.
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Compare yourself with the competition before they do... Odds are your competitors won't do it, and now you're more likely to influence the narrative.
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But - most companies with tons of direct competition make their case as if they're the only ones doing what they're doing...
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From Peep Laja: If you think people might buy your products or services without checking out the competition first, think again...
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Two thought-provoking ideas this week on how to think about your competitors when crafting your marketing. 馃У
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