Head of Social Media to @robertgreene @michaelgervais
New York, NY
Joined February 2019
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It has been privilege and an honor to see Robert work on this book over the last 5 years. A lot of blood, sweat, and tears went into what I believe is his magnum opus. Do yourself the favor of getting a copy today!
Today, after seven years of work, The Law of the Sublime is out in the world.
When I started this book, I had an ambitious plan. I would go down the Amazon, find chimpanzees in the wilds of Africa, and cross the Gobi Desert, then write about those experiences of awe.
Then, on a hot August afternoon in 2018, I had a stroke while driving in Los Angeles. A blood clot cut off oxygen to my brain, and within seconds I lost consciousness. When I woke up in the hospital, I learned how close I had come to the point of no return. My left hand was frozen into a claw, and I could barely feel my left leg, but something strange happened.
On the ambulance ride home, I looked out at the people on the street, and for a moment I felt I could be inside their bodies and hear their thoughts. It was marvelous and weird, and I knew it was time to write this book.
I couldn't type, so I wrote every page by hand, dictated it, printed it out, and edited it all over again. I couldn't take the long hikes that had carried me through my six previous books. Then one afternoon I woke from a nap in my backyard to find a grasshopper inches from my face, and I understood that this small backyard would have to be my Amazon jungle. The lizards, the hummingbirds, the insects became my teachers.
My limits turned out to be a blessing. They forced me to find the Sublime in the simplest things, and that is what this book is about.
Most of us live inside a circle: an everyday consciousness shaped by culture, convention, and, more and more, technology. That circle keeps shrinking, and we grow bored and restless. Just outside it is the Sublime, a realm that is frightening and exciting at once, pulling us out of our comfort zones and opening us to a much wider reality. The book maps 12 points outside that circle, and each one is a different face of the Sublime.
Inside, you'll find stories of near-death encounters, astonishing discoveries, and radical changes of consciousness, along with exercises and meditations so you can feel the Sublime yourself, not just read about it.
The Sublime doesn't require travel or exotic adventures. It only requires a new pair of eyes for the reality all around you.
The Law of the Sublime is available now in hardcover, ebook, and audiobook.
Thank you for your support of my work. I hope you enjoy reading this book, and I look forward to hearing your feedback.
With gratitude,
Robert Greene
Stanley Goldberg retweeted
Michael Jackson read The 48 Laws of Power and annotated it heavily.
One of his notes on Law 16:
“Use absence to increase respect and honor.”
Scarcity creates attention
Stanley Goldberg retweeted
"I really, really, really, really, really want clarity to pass." says @StellarOrg CEO and Executive Director @DenelleDixon
There are 7 weeks left.
It's not perfect, but still worth passing.
Stanley Goldberg retweeted
BS- The U.S. is one of the rare countries --if not the only country --where aggressive & risk taking immigrants can make it big, get rich, & become part of the system without giving up on their identity.
Stanley Goldberg retweeted
After seven years of intense work, I am excited to announce that my new book, The Law of the Sublime, will be out in November. and is now available for pre-order (see link below).
The book is designed to expand your mind, and to reveal to you a world to explore beyond what you consider reality: the realm of the Sublime.
This adventure does not require travel, drugs, or any form of external stimulation.
It only requires a new pair of eyes to see the extraordinary all around you.
Through stories, exercises, and meditations, the book will immerse you in the Sublime and forever transform how you experience life.
Stanley Goldberg retweeted
Terrific from @tylercowen: "If by any chance you are wondering how to make yourself smarter, learn how to appreciate almost everybody, and keep on cultivating that skill."
In 1992, Bill Clinton was struggling.
Running against incumbent George H.W. Bush during an economic recession, Clinton couldn't find his footing.
Bush seemed out of touch with working-class Americans, but Clinton wasn't capitalizing on it.
Enter James Carville, an eccentric political operative from Georgia, who distilled the entire campaign strategy into four words: "It's the economy, stupid."
That phrase was actually the second of three points on a sign hung at Clinton campaign headquarters:
1. Change vs more of the same.
2. The economy, stupid.
3. Don't forget health care.
Clinton won. The rest is history.
Marketing works the same way, so I say, “It's the content, stupid.” People want to win, but they have no idea which direction to go.
Should I use this thumbnail style because someone else does? Should I record talking head videos? Do I need fancy editing?
All fine questions. All miss the mark.
Don't start with the how. Start with the why.
If what you have to say isn't interesting, you won't get much interest.
If you're obsessed with nonfiction books and think nobody will care on video, Michael Kist would disagree with you. I devour his videos like people binge Netflix shows.
Work in finance and frustrated with how people misunderstand the economy? Talk about it. Write about it.
Do the work, and the audience will follow.
Only by experimenting with different topics do you fine-tune your voice and discover what resonates.
Here's what I would do if I were just starting out.
Ask yourself a few questions:
1. What am I interested in and knowledgeable about?
2. Can I combine different interests into an original spin on things?
3. Do I want to write, be on camera, or both?
Here's how I would answer:
1. Books and social media.
2. I can help authors get their word out on social media in a way that fits them.
3. I want to write a newsletter (hello, welcome) instead of being on camera at the moment.
Great. Now you have your direction.
Figure out your content pillars—three in total.
Think of this as your Carville list (copyrighting this, reach out to me, James). These are your top priorities.
You can create outside those three pillars, but limit it to 10% of your overall content.
Focus on those pillars for the other 90%, and great things will happen.
My fiancé graduated from Columbia Dental School and is currently in residency.
She's also a wonderful communicator, which has helped her amass over 40,000 followers on TikTok discussing oral health.
She primarily posts about dental tips and experiences during her residency.
She also mixes in fun life experiences, food she's tried, and other stream-of-consciousness videos—but that only makes up 10% of her content.
She focuses on oral health for the other 90%.
After years of consistent creating, she has enough data to understand what people do and do not care about.
Starting the creative process is hard. It's made harder by a lack of direction.
With direction comes clarity. With clarity comes space to create.
As the Stoic philosopher Seneca said, "If a man knows not to which port he sails, no wind is favorable."
I'd love to hear if you found this helpful—leave a comment, send an email, or message me. I guarantee a response.
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A quote I'm thinking a lot about these days:
"May you live all the days of your life." - Jonathan Swift
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Meeting up with a close friend, having personal conversations, and truly listening to each other are things that can only be accomplished in person.
There is no replacing real-life human interaction. Full stop.
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Stanley Goldberg retweeted
How someone treats people they consider 'below' them socially - a waiter, a rental car clerk - tells me everything I need to know about whether to hire them.
Stanley Goldberg retweeted
"It is surely the epitome of professional failure to have spent more than three decades writing, teaching, and speaking about these matters, and to have achieved so little that a nasty little Nazi apologist like Darryl Cooper can win an audience of millions. But that is apparently what happens when podcasts drive out books and anti-history drives out history."
Theo Von talking to Candace Owens. Stephen A Smith defending her. Ian Carroll going on Rogan. Now this. Antisemitism is breaking through to the mainstream.
I tried to explain to influential Jewish friends once that their battle is not against antisemitism narrowly, but the general problem of the rise of Low Human Capital.
Once stupidity is accepted in the public square, antisemitism is the natural corollary. There’s no version of the universe where you have a Rogan who doesn’t go in this direction.