Turn the microphones off #bbc. All we can hear is rain and it’s ruining the #Olympic2024 #OlympicGames 😞

We're welcoming more prestigious brands to the @heyhoneyhq hive. A lot of creative work to come with ARCAM, JBL premium, JBL Synthesis, Mark Levinson, Revel, and Harman Kardon #agency #agencylife #win

There is no #B2B customer! I'm trying to put this myth to bed in favor of a simpler explanation: they’re all (just?) people... 🤯 It's not rocket science either. The B2B customer isn’t the relic of the past that marketing methods seem to suggest. Digital (and Social) native buyers bring newer perspectives with different online behaviors. Gen Z is growing up! Yes, I did say Gen Z 😂 They’re not in trainee or exec roles anymore; they’re becoming decision-makers with influence and responsibility on tools, systems, and purchasing power. Here's what you need to think about if you're in the B2B space: 1️⃣ Hiring a brand person. Less product and more brand thinking in comms 2️⃣ Customer-centric marketing: You can do more than testimonial videos 3️⃣ Mindset shift: You don’t need to be Nike to tell stories with emotion Let me know what you think ⬇️ Shoutout to @bryankramer as my inspiration for all things #HumantoHuman

I offer my thoughts on culture & technology in retail for this years Commerce Trends Report 🛍️

📣 Brands & Decision Makers 📣 Pride Month may be over, but our collective commitment to LGBTQIA+ equality should not stop there... Why is this message specifically for brands? Because brands continue to have such a powerful impact on society—they shape perceptions and challenge stereotypes. Even as agencies, we're in a position to challenge our clients and help them shape their business and communications. A few tips for brands to be more authentic allies: 1️⃣ Educate and train employees: Foster inclusivity with comprehensive diversity and inclusion training for everyone. 2️⃣ Amplify marginalized voices: Seek out and amplify underrepresented narratives that are true to your audience and the people that work for you. 3️⃣ Support LGBTQIA+ causes and organizations: Forge long-term partnerships and back initiatives that promote equal rights and create safe spaces. 4️⃣ Review internal policies and practices: Ensure inclusivity in all aspects of your company. 5️⃣ Listen and engage: Seek feedback, address concerns, and continuously improve your approach to allyship. Step up and support the LGBTQIA+ community all year round by being genuine allies. You can read the full article on @thedrum: thedrum.com/profile/hey-hone… #Pride #Allyship #Brands #SocialResponsibility

Are you the type of person, that when you get married, you''ll finally write a LinkedIn recommendation for them? 🤣

NEW WORK FOR @semrush Social-first & B2B with a lifestyle twist 🔥

Don't get distracted by #AI, new platforms, and #technology! Impactful advertising & marketing won't come from using a chatbot 😉 It's very easy for us to get distracted by new platforms and changes in technology, without really understanding them. Technology is a catalyst for change, culture is the key factor that determines whether tech is successful or not. When you consider how much creative conversation is dominated by the latest technology NOT culture... we need to recalibrate and rebalance... The greatest challenge for creative agencies is not how we use new platforms to solve brand' challenges or even use the latest technology in a campaign just because we can... Our greatest challenge is to make sure we understand culture, its relevance to brands, and the application of platforms to amplify and impact. Culture is lived experience - it's why an agency's role for brands is more important than ever ⬇️ A big topic & lots of great conversations with @VaynerMedia's Peter Chun & other agency leaders in Amsterdam. Thank you @TheDrum @TheDrumNetwork for featuring us. thedrum.com/news/2023/06/14/…

A key partnership for @heyhoneyhq that will help us achieve our #sustainability targets AND support clients with their net-zero goals. We're not going to save the planet overnight with sustainability initiatives and carbon off-setting programs - but it takes us one step closer within an ecosystem of other initiatives and projects to play our part in saving the planet. It's so exciting to start tracking our impact with @regreener_earth and start taking clients on the journey with us.

It's the start of #pridemonth and if I don't see a spreadsheet this colorful and proud from anyone in June, then I'll keep sharing it each year until I do 😆

OMG @vintagetrouble ARE HEADLINING AVALON STAGE AT @glastonbury! #excited #musicalorgasm #YEAHBABY ❤️

Welcome to the team, Toby Symington. The latest addition to our leadership team at @heyhoneyhq, Toby is our first Business Director and will play a key role in our global expansion of products/service, digital innovation for clients, and growing our roster of clients who share our values (and enthusiasm for social-first creative) Exciting times for our team in Amsterdam and our clients in EMEA, LATAM, APAC, and beyond! 🙌

Remember that @KeshaRose invented TikTok in 13 years ago, in 2009...