Great insights from @christinebailey here at AntiConLX in London around sales and marketing alignment representing @PassFortKYC part of @MoodysAnalytics . Agreeing your ideal customer profile is key
I really enjoyed speaking in Gothenberg today at the #wrloyalty event around delivering personalisation at scale to drive customer loyalty. The audience survey confirms data is key and the most important challenge to get right #selligent
Great insights from Seema from @Hearst around the benefits of personalisation using data across multiple brands to improve the customer exparience using @Selligent here @EmailConf