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Strath (@StrathDesign) profile picture

Product designer. Co-founder of Akima Studio.

Australia
Joined May 2017
Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)Photo by Strath (@StrathDesign)
Strath retweeted
In a weird way, everybody is rooting for you. When you go to a job interview, the interviewer wants you to be amazing so they don’t have to look anymore. when you go on a date, the person wants to have an amazing date with you. If you make a piece of content, people want to see amazing pieces of content and they have no problem if it’s yours. the instant you get into the mindset that people want you to do well, your entire world gets better. And you’ll be shocked to know this pattern keeps repeating in different areas of life.
Hit me with the harshest reality truth.
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Strath retweeted
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Strath retweeted
We’ve officially reached the point where it’s easier & takes less time to deliver a fully coded app to a client than it does to design it by hand in Figma.
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You can literally do anything you can think of now and it's ridiculous
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Strath retweeted
Getting good at world building will make you better at branding by default.
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Strath retweeted
When you look back, you’ll wish you’d just done the long-term version of everything.
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AI is making it much easier for amateur designers to find references, imitate them quickly, and look talented on social. It’s never been easier to look good without being good. Best of luck to clients out there
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Conduct an experiment: Pretend. Pretend that you’re capable of more. Pretend that you’re destined for greatness. Pretend that everything you do will work out perfectly for you, with or without your conscious effort applied. Pretend that every single thing in the universe is coordinating together for your maximal growth and enjoyment. Just pretend.
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two double espressos a day is all it takes to build a 1M ARR business
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“I’ll figure it out” has gotten me further than any plan I’ve ever made
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Taste isn't "does it look good." It's "does this serve the user, the product, and the business at the same time?" That's the skill AI can't replicate. And most designers don't invest in building it.
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Strath retweeted
you basically need to be unemployed rn to keep up
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Strath retweeted
something has changed where the bottleneck is now almost solely design, which is where the time gained from coding agents should be spent less time coding = more time perfecting
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Strath retweeted
you pity the moth confusing a lamp for the moon, yet here you are confusing a screen for the world
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texting her: bye gn going to sleep ❤️ me and claude until 3 am:
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2026 branding: IN / OUT IN Warmth + optimism Being a little weird Painterly backgrounds Fun mascots Playfulness Nostalgia Imperfection Boldness Off-white backgrounds One color that feels wrong Asymmetry Light mode Type with a little funk Visible grain Natural texture Analog references OUT Ultra-polish Purple Predictable gradients Hyper-futurism Fitting in Minimalism Cold palettes Dark mode + one color First-letter logos Safe sans serifs Node/network graphics Photos of people UI-led identity Slickness over emotion ————— 2026 isn’t about looking modern. It’s about looking ALIVE.
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hey sorry i haven’t responded to your text i’ve been messaging with an AI all day trying to strike a delicate balance of god-like productivity and falling into ai psychosis and i just don’t have it in me to read or write anymore rn
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Alpha?
It sounds like I'm gonna be able to use this banner
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Freedom in design is being hired for your style and taste and not what the industry dictates.
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Most senior+ designers don’t share client work because they’re too busy working on shit.
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