Greg Stucky

My PlayFULL Insights build. I love the challenge of transforming insights into new products. @InsightsNow #crc2018

'Hooked: How to Build Habit-Forming Products' available today! Nice and applied. thndr.it/1toHRaF

Martin Yeomans shows how amazingly important sensory cues are to our consumption behavior. Cues change behavior. #IFT13

Betina Piqueras-Fiszman shows how important haptic sensation is to perception of the sensory properties of food in mouth #IFT13

Changing the texture of what is in your hand when you eat, changes your perception of the texture of the food you are eating #IFT13

Eating from a heavier plate than a lighter plate makes a person believe the food will be more dense and they will be more satiated #IFT13

Zata Vickers explains the science behind why there is always room for dessert. Sensory specific satiety. #IFT13

congrats to Danny Ennis receiving this years sensory and consumer science award! #IFT13

Mehmood Khan gave an amazing challenge to the food industry to change the world and the way companies think about innovation #IFT12

41% of men in US are now cooking at home. 2x growth in last 10 years. #IFT12

For entrepenures: don't settle for mediocrity. Schultz. #IFT12

Great videos on food safety worldwithoutfoodscience.org #IFT12

poppy awards. Food geeks in history. Excellent. #IFT12

innovation means challenging conventional wisdom..John Ruff #IFT12

IFT collaborating with webMD. Cool #IFT12

awards ceremony starting. Time to go meet the food celebrities. #IFT12

division leadership sharing session - wow great ideas. Love all this collaboration. #IFT12

Iron chef. It's still such a cool show.

#IFT12 looking forward to the leadership meetings on Sunday

#IFT12 take the innovation survey. tinyurl.com/IFTinnov1