Sunzu

Can synthetic humans run a usability test on a Figma prototype? We tried it on a car rental app. 🚗

Ad testing without the wait. Pick an audience, add up to three versions of your ad, and compare results in minutes. 🎬

Users don't use your UI in a vacuum. Our synthetic humans packing for a trip and checking the carry-on limit show why real-life context changes usability. ✈️

Would you pay your kids for doing chores? We tested NatWest's new Rooster ad with millennial parents. Clear message ✅ Paying for chores? ⚠️

Can synthetic users find the triggers and barriers to Fantasy Football? We ran 6 depth interviews. The surprise: falling behind is what makes fans switch off. ⚽

Can Gen Z work out the McDonald's loyalty scheme? We ran a synthetic test. The big question: how many points for free fries? 🍟

Plastic from service stations is a lot. So what if every visitor got a reusable straw? We ran depth interviews with synthetic humans. 🥤♻️

Can synthetic humans find the best Sky Smart Home bundle on sky.com? We ran a usability test. Watch what happened. 🏠

We ran 24 depth interviews on Tide's new Ultra Oxi in under 90 seconds. Pods won on convenience. Bright colours raised a child-safety flag. 🧺

Can you judge wool vs cashmere without touching it? Our synthetic humans can't feel the fabric, but they can read the image. Concept test, results were surprising. 🧶