Does your healthcare data provider integrate with Nielsen?
Learn how #SwoopIsChangingAllThis
bit.ly/3BkQVtw
Don't miss @Swoop's webinar with @Samsung_Ads
on Transforming Connected TV with AI-Generated Audiences. Learn steps you can take to better leverage CTV in a way that enhances planning and activation strategies for linear television.#SwoopIsChangingAllThis bit.ly/3Bn3H9m
For a DTC advertising segment to be NAI compliant, Audience Quality cannot exceed 50%.
Audience Quality (AQ) measures the percentage of diagnosed patients you are trying to reach within a segment.
Is your DTC audience provider a NAI member?
#biopharma #SwoopIsChangingAllThis
Simply put, conventional technology, data and service companies have failed to consider upfront a brand’s specific market definitions, core therapeutic advantages and audience quality goals. #pharmaceuticalcompanies
#SwoopIsChangingAllThis
swoop.com/ideal-patient-audi…
Join our Founder and CEO Ron Elwell as he presents at the ARF Webinar on the latest use of #BigData and #realworldevidence to drive #precisionmedicine marketing Register at lnkd.in/dABE34E
Join @biogen's Adam Jenkins and @ipm_ai's Nitin Choudhary on 7/14/20 at 12pm ET as they discuss how to utilize #MachineLearning and #ArtificialIntelligence to assist with #patient recruitment for #clinicaltrials. Register now at bit.ly/3gDWmaC
Swoop is proud to be part of the industry’s first Data Transparency Label design team, and taking the lead in #DataTransparency with @ANAmarketers @IABTechLab @DMA_USA @IAB @CIMM_NEWS @the_ARF
datalabel.org
Congratulations to @simeons for being a @MassTLC CTO of the Year finalist! swoop.com/blog/swoop-co-foun…
Come see IPM.ai's GM Jonathan Woodring present Integrated Omni-Channel #Marketing - Putting #AI to Use to Optimize #Launch Success
#pharmaceutical #biotech
swoop.com/blog/see-jonathan-…
