The leading global platform where bold minds, innovators, and decision-makers shape the future of tourism.

Joined May 2025
Bold ideas are shaping the future of tourism. Discover how creativity drives competitive advantage in the latest TOURISE and Cannes Lions white paper and explore more research and expert insights through the TOURISE Knowledge Hub.

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What actually earns attention, trust, and preference in tourism?  TOURISE and @Cannes_Lions answer with the IDEAS framework, a practical, evidence-based playbook for destinations to compete in the experience economy.  From Airbnb to Tourism Australia, see how leading brands are turning creativity into measurable commercial results. Explore the full report at tourise.com/en/insights/whit… #TOURISE27 #IDEASThatTravel #CannesLions #FutureOfTourism
#IDEASThatTravel is the latest in a growing body of research from TOURISE, spanning resilience, talent, digital discovery and now creativity. Developed with @Cannes_Lions, it explores how creativity can shape the future of tourism. As a year-round platform, TOURISE is bringing forward ideas and insights to help shape what comes next.  Explore the report in the Knowledge Hub: tourise.com/en/insights/whit… #TOURISE27
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Meet the jury behind the TOURISE Awards for 2027. An independent, cross-sector panel of distinguished global experts spanning travel, culture, cuisine, fashion and wellbeing, united by one mission: to recognize the destinations shaping the tourism agenda.
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Tourism has always adapted, recovered and evolved. Now, experience-led travel is shaping what comes next.
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The World Moves When Leaders Move Together. TOURISE.com #TOURISE27 #FutureOfTourism
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Introducing the sponsors of TOURISE 2027. Together, we look ahead to Riyadh and the conversations, connections and opportunities taking shape for March 2027. The World Moves When Leaders Move Together Request your invite to #TOURISE27 TOURISE.com #FutureOfTourism
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TOURISE retweeted
"The next chapter of tourism will be defined by collaboration at a scale we have never seen before." – Gloria Guevara (@GGuevaraM) , WTTC President & CEO Travel & Tourism continues to outpace the global economy. Last year, the sector's GDP grew 4%, compared with 2.8% for the global economy. In Saudi Arabia, growth reached 7%. At the announcement of the TOURISE 2027 Summit (@TOURISEofficial) in Riyadh, Gloria pointed to four conditions behind this performance: a clear long-term vision, committed leadership, dedicated resources, and sustained public-private cooperation. Few destinations bring all four together. Over the past five years, Travel & Tourism has generated one in three new jobs worldwide. Maintaining that contribution will require deeper cooperation between governments and the private sector to address shared challenges and unlock long-term growth. We thank the Minister of Tourism of Saudi Arabia, H.E. Ahmed Al Khateeb (@AhmedAlKhateeb), for the invitation to take part in the announcement, and for @WTTC to join the Summit's Advisory Board. We are happy to contribute to this important initiative. The Summit will convene public and private sector leaders from 23–25 March 2027 under the theme "Alliances That Move the World." #WTTC #TOURISE27 #FutureOfTravel
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The TOURISE Awards 2027, explained. Nominating a destination takes a few minutes, and puts it in front of an independent panel of the world's leading experts. Your voice shapes the future of tourism. ​ ​ Nominate now: tourise.com/en/nominate #TOURISEAwards27 #TOURISE27 #FutureOfTourism
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The first voices joining TOURISE 2027 are confirmed. Meet the global leaders helping shape conversations across tourism, business, technology and beyond. The World Moves When Leaders Move Together Request your invite to #TOURISE27 TOURISE.com #FutureOfTourism
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A new chapter for TOURISE begins. Last week’s unveiling brought together H.E. Ahmed Al Khateeb, Gloria Guevara, Mario Enzesberger and Fatma Alshamari to explore how stronger alliances across private and public sectors can shape the future of global tourism. The World Moves When Leaders Move Together Request your invite to #TOURISE27 TOURISE.com #FutureOfTourism
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A new chapter of TOURISE has begun. From the unveiling of Alliances That Move the World to the conversations shaping what comes next, here’s a look back at the TOURISE 2027 announcement in Riyadh.
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The World Moves When Leaders Move Together Request your invite to #TOURISE27 TOURISE.com #FutureOfTourism
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The future of tourism moves through connection, collaboration and shared ambition. Alliances That Move The World The World Moves When Leaders Move Together Request your invite to TOURISE 2027
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تحت رعاية سمو ولي العهد الرياض تدشن النسخة الثانية من منتدى TOURISE يهدف منتدى TOURISE إلى رسم ملامح مستقبل السياحة العالمية للعقود الخمسة القادمة بما يعزز استدامته ونموه، ويضم تحت مظلته نخبة من قادة القطاع العام والخاص، لوضع حلول مبتكرة وتأمين الازدهار لمستقبل القطاع. الرياض، 23-25 مارس 2027 #TOURISE27 #FutureOfTourism
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The next chapter of TOURISE starts here. Join us live on 16 September at 5:00 PM (GMT+3) for the official launch of TOURISE 2027. Watch live on YouTube: youtube.com/live/0ZkcOyShl38… The World Moves When Leaders Move Together Request your invite to #TOURISE27 TOURISE.com #FutureOfTourism
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The TOURISE Awards are back. You are invited to nominate. Six categories, with one best overall destination. Give the destination that moved you the recognition it deserves.
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At #LEAP26, TOURISE joined @Globant, Red Sea Global and AWS to present the world’s first live Agent-to-Agent Tourism Corridor. The demonstration brought the TOURISE Agentic Tourism Initiative (ATI) to life, showing how the Agentic Tourism Protocol can enable destinations to connect and coordinate while retaining control of their own data, identity and policies. Convened by TOURISE and built with industry partners, ATI is turning a shared vision for the future of tourism into action. #TOURISE27 #FutureOfTourism
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