😮💨 Here’s what I wish more marketers admitted about content planning:
❌ Content creation isn’t easy.
❌ Content planning isn’t easy.
And a “bold hook” or recycled viral carousel idea isn’t going to solve all your problems…
⚙️ Bridge the gap between performance and creative via campaign reports + collaboration b/t paid social
& content teams.
Ad managers should be contributing to shot list + influencer conversations. Creatives should be fluent in basic ad metrics.
Just watched the best video from @SarahLevinger on behavior economics of a 2014 KFC marketing campaign that upped sales by 56%. Totally worth the watch. 👇
tiktok.com/t/ZTHb8t56EJFjs-J…
Sarah, been a fan of yours 4 awhile, so excited to see you on TikTok! Your account’s about to pop
Oh my god, I have the worst coworker. 🙄 (And somehow, the best productivity hack.)
Let me introduce you. Maybe they'll 10x your productivity, too.
DM me for prompt. 📩
Are you panicking? 😵💫 Feeling overwhelmed about the potential TikTok ban?
Here’s the current buzz on TikTok (and something that might surprise you 👀), along with how to prepare for what’s next.
TikTok fills some unique gaps that other platforms don’t:
- Real-time reactions: Instant feedback on trends and public sentiment. Users argue that other platforms (outside of Twitter & Reddit) feel delayed.
- A super-accessible affiliate program for creators and brands.
