@TannerSimkins

- strategic consulting Complete SET Agency - advice and direction for athletes & brands - sportsbiz professor @UnivMiami - author

 Miami, FL
TannerSimkins.com
Joined September 2009
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"I follow three rules: Do the right thing, do the best you can, and always show people you care." — Lou Holtz College football coach
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Athlete brands are high-beta assets. They compound fast and gap down faster when trust breaks.
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Operator takeaway: Stress-test endorsement books for reputation shocks the same way you stress-test leverage.
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At Tiger Woods' peak, off-course money often ran multi-millions above on-course pay for roughly ten to fifteen years. One athlete re-priced golfer NPV.
Tiger Woods golf and endorsement economy

ALT Tiger Woods golf and endorsement economy

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Peak endorsement economics dwarfed tournament purses by wide multiples for roughly ten to fifteen years.
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Premium brands and hospitality multiplied every major weekend while tournament checks lagged the off-course book.
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Wait, what: Scandal then gap-downed Tiger Woods endorsement books in weeks. Reputation marked to market like levered equity.
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"Winning isn't everything, but wanting to win is." — Vince Lombardi NFL coach, 5× NFL champion
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"Be more concerned with your character than your reputation." — John Wooden UCLA coach, 10× NCAA champion
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The 1992 Dream Team put NBA pros on Olympic television. Global jersey demand jumped in a single tournament. Best product sample, nearly free CAC.
1992 Olympic Dream Team basketball moment

ALT 1992 Olympic Dream Team basketball moment

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International NBA talent and fandom compounded for more than thirty years off that single product sample.
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Operator takeaway: When you can put the best version of your product on the world's stage, do it once and let compounding work.
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"Don't let making a living prevent you from making a life." — John Wooden UCLA coach, 10× NCAA champion
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College football's playoff moved from BCS to four teams to twelve. Sold as fairness, the spreadsheet sold four to twelve extra Dec–Jan premium TV windows.
College Football Playoff stadium and playoff expansion

ALT College Football Playoff stadium and playoff expansion

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More slots mean more scarcity events to auction. Fairness was the press release; inventory was the spreadsheet.
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Operator takeaway: Count the TV windows before you count the moral victories.
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