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Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical. #B2B #marketing #social business.com/articles/b2b-sm…

Alums of real estate juggernauts Cushman & Wakefield and JLL are betting that the future of commercial real estate lies in not just selling office space, but designing and building it, too. #FunFriday #OfficeSpace #design fastcompany.com/90548489/are…

The last two decades have been a period of almost nonstop change in B2B marketing. #B2B #marketing #strategy customerthink.com/what-has-a…

If you’ve been caught up in everyday operations for too long, here are five ways you might be ruining your own content marketing strategy (and how to fix it). #B2B #marketing #strategy cmswire.com/digital-marketin…

A direct and personalized marketing approach may resonate better with the corporate audience, and what better way to personalize marketing communication than videos? #B2B #marketing #video forbes.com/sites/forbesagenc…

As high-touch channels like events and sales meetings take a back seat, marketers have to spread their efforts across many low-touch channels. #B2B #marketing #strategy demandgenreport.com/features…

How do you expect your company’s online purchase volume to change in the coming year? #B2B #marketing #buyers digitalcommerce360.com/2020/…

Millions of students are learning through Zoom this fall. So why does it still feel like a corporate meeting app that has been MacGyvered into an education platform? #FunFriday #virtual #meetings fastcompany.com/90542917/zoo…

In the current Covid-19 world, any marketing plans you had prepared need to be reviewed as it’s highly unlikely they included a scenario for a global pandemic and world in lockdown. #B2B #marketing #strategy b2bmarketing.net/en-gb/resou…

Even with a great strategy and team around you, there might be a few mistakes you’re still making that are holding you back. #B2B #marketing #success customerthink.com/6-things-y…

As the pandemic drags on, many remote workers are reporting feeling drained. Here’s what some employers—and employees—are doing to feel better. #FunFriday #WFH #worklifebalance fastcompany.com/90543532/why…

Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances. Its ability to provide much needed fuel to B2B funnels is clear. #B2B #marketing #content cmswire.com/digital-marketin…

Several consistent trends that have emerged in recent years are now being accelerated as a result of businesses and marketers adapting rapidly to a new business landscape and the future of work as we know it. #B2B #marketing #trends b2bmarketing.net/en-gb/resou…

When you’re writing for digital, here are three things you need to know: #B2B #content #marketing b2bmarketing.net/en/resource…

What makes most marketing content so woefully forgettable? And what can you do to make sure your buyers remember your marketing? #B2B #marketing #content business2community.com/b2b-m…

For true digital-first event transformation to take hold, you need more than just upgraded technology. You need to completely rethink the people & processes that use the technology to make this new digital vision a reality. #B2B #marketing #technology demandgenreport.com/features…

Unfortunately, quarantine isn’t going anywhere. How about some design docs to keep the creative juices going? #FunFriday #design #creativity fastcompany.com/90537970/9-m…

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this knowledge across your organization. #B2B #SEO #marketing marketingland.com/how-search…

In a post-coronavirus world, we expect strategies and ecosystems that promote flexibility, resilience and adaptability to be a perquisite for any business. #B2B #marketing #strategy venturemagazine.me/2020/08/g…

Should B2B content cater to only a few decision-makers, and if so, how can brands craft this content? #B2B #marketing #strategy cmswire.com/content-marketin…