Turning brand into pricing power, growth, and enterprise value. For The EBITDA.
Global - HQ Los Angeles, CA
Joined May 2008
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This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.
brandingstrategyinsider.com/…
The Blake Project retweeted
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
The Blake Project retweeted
For decades, marketing has been built around a familiar ambition: make people want more.
More food. More purchases. More screen time. More experiences. More occasions to consume.
But what happens when people increasingly want less of more?
brandingstrategyinsider.com/…
The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize?
Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value.
brandingstrategyinsider.com/…
Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize?
Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value.
brandingstrategyinsider.com/…
PepsiCo lowered prices on some of its biggest Frito-Lay brands after consumers pushed back. Now some of those prices are going back up.
At what point does a loyal customer decide a preferred brand is no longer worth the premium?
brandingstrategyinsider.com/…
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
People want greater control over their choices, their information, their money, and their lives.
And that creates a challenge for marketers.
brandingstrategyinsider.com/…
The Blake Project retweeted
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
The Blake Project retweeted
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
Gap gave people the freedom to take universally available basics - jeans, T-shirts, khakis, denim jackets - and make them their own. Individuality and belonging at the same time.
But over time, Gap drifted away from its powerful brand idea.
brandingstrategyinsider.com/…
The Blake Project retweeted
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
For decades, marketing has been built around a familiar ambition: make people want more.
More food. More purchases. More screen time. More experiences. More occasions to consume.
But what happens when people increasingly want less of more?
brandingstrategyinsider.com/…
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
Brand loyalty changes the economics of growth.
When genuine preference grows, something more consequential happens: customers become less price-sensitive, buy more, try more of what the brand introduces, and become more profitable.
brandingstrategyinsider.com/…
“Turnaround” used to describe an emergency intervention.
Now it sometimes sounds like a permanent business strategy.
brandingstrategyinsider.com/…
The Blake Project retweeted
Most CEOs are measured by financial performance. But another form of capital is just as consequential: TRUST.
The CEO cannot delegate the responsibility for building it. In that sense, every CEO is also the Chief Trust Officer.
brandingstrategyinsider.com/…
The Blake Project retweeted
Consumers increasingly expect value not just from what they buy, but from every moment they spend getting there.
brandingstrategyinsider.com/…
