Svet Dimitrov

Thank you for 911 followers! This is not a post to remind you of a tragic date. It is one to remind me of what has changed in the last few months. I am now making 10k plus a month, a number that is steadily growing. THE MONEY IS NOTHING. THIS IS EVERYTHING. I want to wake up in the morning now to become the best that I can be. 5 years ago, I sought to not be alive on this earth. Through pursuing greatness in a newfound passion for copywriting as well as online marketing in general. At the start of this year, I was doing a mixture of 911 responses and medical transfers across the great state of Arkansas. All while dealing with crippling pain from a deadlift injury. Hardly staying awake during my 48-hour shifts. In that case, I was grateful for the pain. It served as a reminder to not only keep my eyes open, but also in adding to the great discomfort and dissatisfaction within my mind. So that I could change the direction of my life forever. I still want to serve as a volunteer firefighter, and I loved being able to help sick people during my time on the ambulance. But I hate EMS, I just do. For several reasons I will not be getting into today. It is also easily recognized, not only as something that we all rely on, but also a service that we can all respect. I have met a great many wonderful people just in this year alone through my work. I cannot be grateful enough for their continued sacrifice. One of my dreams is to become a firefighter. Initially, I was pursuing a paid department... ...but I refuse to be constrained to a schedule such as that while also pursuing my dreams. So, when the opportunity arises after I move, I will surely be seeking volunteer opportunities. For now, I charge full speed ahead in pursuit of a life that will change not only my own, but also the lives of everyone around me. Hopefully I can do the most for them as well. Thank you to everyone who is following my journey. Your words of encouragement, kindness, and well-intentions mean a lot to me. Time to pierce the heavens with this drill in my hand.

Day 45 of writing ancient sales letters by hand to become a skilled copywriter. We have hit the halfway point, hell yeah. Because I said that I will do AT LEAST 90 days of this. Past that point I am able to pivot. Stay tuned to see what that entails. 45 days left. This advertisement is quite a slick one. One would think it must be Ogilvy’s work with how closely it resembles yesterday's post. IT IS NOT. This…is a swipe, from the year 1965. A swipe OF David Ogilvy’s Rolls-Royce advertisement. From a competitor of that era. Someone whom Ogilvy had great respect for. Mike Schauer has an interesting paragraph speaking on the finer details of this. But to spare you the headache of reading my explanation, I will include it as a screenshot attached to this post. PLEASE READ IT. It was genuinely interesting. Now, let’s get into today’s banger. Sales letter: “60 Miles An Hour Land-Rover” advertisement. This was written by Da-NOPE. It was written by Howard Gossage. Swiped by Mike Schauer. It ran in 1965. The product is a Land-Rover. Headline: “At 60 miles an hour the loudest noise in this new Land-Rover comes from the roar of the engine.” Key takeaways and learnings: The positioning on this letter is brilliant. It’s a direct swipe from the ad I broke down yesterday. It uses the same concept with a uniquely different angle that speaks volumes. People attach their identities to their car. They have done so for quite a while. That is why not only luxury brands, but all car brands are playing a different game than most advertisers. They are selling a feeling like anything is, but they are also selling a version of you. The one that you feel best in, the one that speaks to YOU. Their approach here is purposefully different as the needs of the prospect have shifted. “A fetish of silence” does not address this market, because they want to be noticed. They want to STAND OUT. LIKE THIS. So that is exactly what Howard does his best to make clear. THIS CAR WILL MAKE PEOPLE NOTICE YOU. The headline at the top is essentially mocking the one from yesterday. Standing out in similar fashion, but taking a very different stance. It’s still a quality vehicle, but they choose not to focus on that. They use the word “conspicuous” to describe the Land-Rover. With a quote like before that follows the headline: “What makes Land-Rover the most conspicuous car in the world? ‘There is really no secret,’ says an eminent Land-Rover enthusiast.” The authority is someone who is obsessed with the vehicles, so regardless of the answer, they must surely know what they are talking about. Also the no secret line suggests that the statement is as obvious as the vehicle's presence. This angle is so interesting to me because it’s honestly how the car market functions today. I mean, everybody has their different identities as well as differing needs. But a large portion of the market WANTS TO STAND OUT. Audi’s are sick, I love them. I think their design is incredible. Although surely there is a portion of me that likes the idea of being seen in a car that I think looks incredible. This is not something to be ashamed of unless it clouds your judgement. I love people, and we are all social creatures that instinctually seek the approval of others to ensure safety within our environment. To pretend those desires do not exist would surely make me a worse marketer would it not? So recognizing that which is within myself, even if it makes me uncomfortable, is something that I must do to ensure my success in all realms of human endeavor. Moving on to the numbered sections. 1. The social proof authority is named as “John Steinbeck” to make the quote more believable. Though the previous quote is not confirmed to be the same as the ones in this section: “Except for rattles, I am against silence in a car,...and I don't know a driver who doesn’t want to hear his engine.” Rattle is separated as an exception/annoyance when compared to the audacious rumble of its engine. It is established that the loudness of the car is its intent. 2. “If this is so, then you may like the Land Rover very much indeed.” So, he is already named as a Land-Rover enthusiast (an authority figure) so the ‘if this is so’ part is to be answered expectedly with a ‘it is so’ within the prospects mind. Which reinforces their message further while suggesting that the prospect will like the vehicle. 3. They boast a “4-wheel drive” while getting specific in their details of “(8 speeds forward, 2 in reverse).” To emphasize the apparent loudness and capability of the Land-Rover. The phrase “masterpiece is not mousey” is a claim that heightens the perception of values while also suggesting further that this is not a shy nor quiet piece of engineering. “It’s throaty authority is assuring in times of stress; which nowadays is usually.” In my opinion this is a reference in most part to the Civil Rights Movement. Which was increasing with fervor at the time due to the assassination of Malcom X in February of the year this letter ran. Things were getting dangerous, so you’d want a car to keep you safe, wouldn’t you? To ease your anxieties? 4. Loud at all speeds is their apparent claim at this part. Then it transitions to more of an emphasis on how its conspicuousness is the loud force. Stretching the claim to the point at which it includes NO SPEED. As in parked with aura. Then to include it being turned off. Essentially calling the car itself a bold statement. IMAGINE SHOOTING A LAND-ROVER… …WITH YOUR LAST BULLET… …AND IT STANDS THERE, UNFAZED. 5. This short part just places an emphasis on the bold size & spectacle of the Rover. By describing its tall height and prominent features. 6. This section intentionally resonates heavily with the prospects identity and their emotions related to anxiety and seeming to blend in with everyone else. Directly in reference to traffic as they claim that “you will simply loom over traffic which previously had scared the devil out of you.” "You" is such a powerful word, please use it more. You won’t regret it. 7. “This is not only safe and enjoy-” … WHAT!? The advertisement legit cut off mid sentence. It’s fine I guess, I still had a wonderful time. I tried to look for the full version of this elsewhere but couldn’t find it. If one of you has it, I would really appreciate you sending it my way. There wasn’t much left by the looks of it but it still feels incomplete. Anyways, that was the breakdown. In conclusion: Things are going rather well for me. I am very grateful for everything. My intention is to pour as much effort and energy into these endeavors as I can. But I must warn you. My new gig begins on Monday. This weekend I will be celebrating my girlfriend quitting her job. BUT I WORK EVERYDAY. That includes these posts of course. Although they may be abusing shorter ads where it is best for me to focus on other things. Just a heads up. Thank you for being here at the halfway point. Now… …for those of you who are copy lovers, new and old... Or maybe someone who wants to make more persuasive content… To get more leads, sales, or even views… I highly recommend two things! 1. Do the same as I, handwrite old sales letters and work on learning just as much as writing. AND 2. Join @TheCopyTitan Svet Dimitrov's Skool for copywriting. They are an extremely pleasant bunch, and I see it growing to become much larger in due time. I really cannot recommend this guy enough. If you’d like to see all the recorded masterclasses… …as well as Svet's weekly copy breakdowns. My affiliate link to his wonderful community is in my bio. Please take a peek. Now. To end in similar fashion. Please feel free to point out where I'm wrong… …where I'm Mistaken… OR Perhaps even where I'm right. Although I do learn the most in knowing what I did wrong. Thank you for reading this! (Third Image is the Advertisement Explanation)