Joanna (J.F.) Penn (@thecreativepenn) header
Joanna (J.F.) Penn (@thecreativepenn) profile picture

Author of thrillers, dark fantasy, crime, horror, memoir, and self-help. Podcaster. INFJ. Cat lover. https://teapawt.net/t.co/mjC3TsFjk7

Bath, England
Joined January 2009
What’s old is new again … Indie authors are moving more into physical direct sales as well as online direct sales (Shopify etc). Fewer copies sold for a lot more profit. Local and in-person marketing becoming more important too. This clearly suits some authors more than others!
My last post explained how having 9010 ebooks downloaded in October left me $80 poorer than when I began. So, this post will cover my event sales. I did two shows, Animate Philly and Nightmare Weekend Raleigh. Six days of total floor time. This resulted in $2781 in sales. My table costs were roughly $1000 since I had parters sharing costs. I sold 95 books. That's about $800 in stock costs. One show was local, no hotel, but the other had about $500 for hotels. I don't worry about meals, figuring I'd be buying food even if I stayed home, and mileage costs get written off at a rate far greater than actual fuel or wear and tear costs, so I don't worry about that either. Still, I only made about $500 more than I spent. Obviously, I'd go broke if this was a typical month. Fortunately, it wasn't. The table costs were higher than average, and while the Animate show was at least mediocre, the Nightmare Weekend show was a train wreck. My table costs for October were greater than the 6 events I've got left on the calendar this year combined! Even if the economy continues to drag, the rest of the year should be fairly profitable. October was a pretty good explanation of why I stopped sweating online sales and transitioned to a schedule heavy with travel and events. You can move a lot of copies online, thousands, tens of thousands, and wind up with almost nothing in your bank account to show for it. Or, you can move a few dozen or a few hundred events at shows every month and actually come out ahead, at least a little. Your mileage may vary based on genre and productivity. If you're cranking out rapid releases in romance, mystery, or litRPG you might be looking at very different numbers than I'm seeing with releasing only one new book each year.
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This looks awesome! I just backed Bookwyrm: A Cozy Strategy Game of Beautiful Bookshelves on @Kickstarter kickstarter.com/projects/swo…
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Font lovers! This is very cool ✍️
My husband has used AI agents to revive old fonts, ornaments, & cuts from 19th century newspapers. The agents even built an editor where you can create your own invitations/pamphlets/cards using old cuts & fonts. Have been using it for @Quillette invitations already font-revival.com/
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The Introduction to Ethan’s book is a great chapter on how to collaborate with AI as a writer. Recommended!
My new book, Co-Existence, is out today. It is a guide to how to live & work in a world where AI is sometimes, but not always, better than you. (And, for the release, I worked with Opus 5.5 to make a quite interesting experience for the book's website: co-existence.ai/)
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I couldn't help myself :) I bought it. Gorgeous book! Celebration gift for finishing my Masters in Death ...
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This is a great way to show how AI has advanced over the last few years. Waiting for Ethan’s book to arrive! 📖 🤖
I wrote about the exponential curve of the last 30 months of AI development: oneusefulthing.org/p/30-mont… And I asked Opus 5.5 to create the ultimate response to the test I use for all AI image generation models (make a picture of "an otter on a plane using wifi"), it made this video
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Me too. I am able to create more as my business admin and marketing tasks go to Claude.
There are a lot of things I'm eager to offload to AI because they are useless gruntwork. (I do not want to waste time setting up mailing list landing pages or adding tags to all my books.) That leaves me more time to write posts on X, edit completely indescribable books like my next one that can't be easily categorized and ask too much of readers, and draw with a pencil because I like drawing with pencils. I don't care how you make art, I'm just doing my own thing here. But to the extent that AI will release me from stupid chores so I can do more of that idiosyncratic weird artist stuff, I will use it to the point of squeezing all my usage credits dry every week. >.>
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Interesting book about how marketing is changing. By @markwschaefer Reading for my Fourth edition of How to Market a Book which has a lot more about AI in!
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This is an excellent and challenging book for anyone with a business. Thanks @Codie_Sanchez
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I just backed this gorgeous book! I think my niece will love it! Wandering Dragon Café: A Cozy Fantasy Deluxe Special Edition on @Kickstarter kickstarter.com/projects/tan…
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The St Cuthbert's way has been named as one of the world's top experiences in the Lonely Planet Best in Travel Guide, and I walked it solo a few years ago as part of my pilgrimage adventures: youtube.com/watch?v=FwQfaN06…
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Heading home 🇬🇧 after a wonderfully positive and inspiring Moonshots! @moonshots_pod Thanks @PeterDiamandis @alexwg @DaveBlundin @EMostaque @salimismail and the whole team. Lots to think about!
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I’m looking forward to the Moonshots conference. Come and say hi if you’re here too! I’d love to meet more UK and European AI optimists!
Here in LA with my Moonshot mates! You can watch the Moonshots live event for free tomorrow on this link. Register here: moonshots.com/livestream
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Looking forward to this! The book and the positive future 😁 🤖
I just got the first copies of my new book, Co-Existence (out October 20) & they look great! Also, there is a fun pre-order bonus: if you pre-order, you get a code to an AI interview that will help you figure out how to use your human advantages with AI. co-existence.ai/
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"Infinite games are games we play to play." Seth Godin, This is Strategy. There is no end to creativity and curiosity. There is no winning or losing. There is only playing. Onwards! #writinglife
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Always lovely to hear from readers out exploring the locations I use as settings and inspiration in my thrillers!
I’m listening to The Creative Penn podcast while in Prague, Czech Republic. I’m exploring the Jewish Cemetery in Old Town Prague. Being here has me remembering some of the stories in JF Penn’s Arkane Book series. She tells a great action adventure story with wonderful characters. I was in Budapest exploring old cemeteries last week and felt like I was living in one of her books “A Day in Budapest”. Her writing got me interested in visiting these places. The photo was taken by Andreas Praefcke is shared under CC BY 3.0</a>, via Wikimedia Commons -commons.wikimedia.org/wiki/F… . This link is to her series. jfpennbooks.com/collections/… @thecreativepenn #Prague
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I’m currently reading this. Just as relevant for a one person company! I also really enjoyed @kaifulee other books AI2041 and AI Superpowers.
AI Native eBook + Audiobook are live today ainativebook.com/ If you’re thinking about how AI will reshape your company, your work, and the future, I hope you’ll give it a read/listen.
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Wonderful walking on the Algarve Atlantic coast! 🎒 ☀️ 🍷
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