Emerald Lindskog (@TheDailyEmerald) header
Emerald Lindskog (@TheDailyEmerald) profile picture

digital marketer for @your_gtm_army. published #writer. #foodie. #Oakland native. tweet about: #marketing, #restaurants, #books, pop culture + #BayArea news

Bay Area, Ca
Joined October 2009
Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)Photo by Emerald Lindskog (@TheDailyEmerald)
Gen-Zers and Millennials aren't here for gatekeeping. We've got to switch up our marketing & sales strategy to target these digital-first buyers in 2023.
According to @Forbes experts, 2023 will be the year of the self-serve #B2B tech buyer. Check out what this major shift in buyer behavior means for your marketing strategy: bit.ly/3FXPYuI
3
129
Raining outside. Christmas music playing. Decorating the tree. 🌲💚♥️
1
Didn't feel a thing.
3.4 magnitude earthquake gives parts of SF Bay Area a gentle shake SFGate bit.ly/3xZnThQ
These are great #LinkedIn tips. I would add that you should be utilizing an admin feature that allows admins to invite connections to like your page. Switch out different employees as admins so they can invite their network. #B2BMarketing linkedin.com/business/market…
Love @SlackHQ and their consistency with rolling out new features. But for companies with #projectmanagement tools & systems in place, is this just one more tool/thing to use? Hard to say until I can play around with it. #DF22
Today at #DF22, we announced a brand-new feature to boost team productivity and make collaboration a true work of art. Introducing Slack canvas! 🎨 bit.ly/3QYvvrS
Woo Hoo! Congratulations @courtneykehl1. Always proud to work at a company founded and led by women. #womenintech #womeninbusiness
We're so proud of our Founder @courtneykehl1 for being named a finalist in @TheStevieAwards for Women In Business! These awards honor women executives, entrepreneurs, employees, and the companies they run – worldwide. Check out the full list of finalists: bit.ly/3fce61C
1
1
Devouring all the #AdnanSyed content this morning, including Ep13 of @serial. The evidence that freed him was available all this time. 23 years of his life taken.
1
There are so many stacked categories this year. I don’t know how you choose between @Zendaya and #LauraLinney for Best Actress in a drama. Both were incredible. #Emmys2022 – at Castro Valley, CA
B2B brands that use emotion in organic content see a 58% higher CTR, 45% for paid ads. - Tusar Barik, Director @LinkedIn #Inbound2022 #INBOUND22 @inbound
3
5
#INBOUND22 Day 3! Looking forward to closing out the last day with GTM strategy, Creativity in B2B Marketing and of course @BarackObama! #Inbound2022 #Inbound
2
5
Algorithm hacks from @neilpatel: #YouTube: in 1st 24hrs, get most video views by push notifications #LinkedIn: focus on engaging comments w/in 1st 4hrs #Facebook create long form videos that keeps ppl on platform #Instagram: live content 2x week #INBOUND2022 #INBOUND22
1
1
Getting to hear from @violadavis on capital, creativity, and community at #INBOUND22 was a dream! One of the highlights of the event.
1
4
Your ad conversion rate is a function of the perceived value of your offer minus the perceived friction of taking the conversion action. #PaidSocial #LinkedInAds @wilcoxaj @B2Linked #INBOUND22 #Inbound2022
Two biggest causes of #LinkedIn Ads failure: 1. Sales can’t close the leads 2. Marketing offers don’t convert/aren’t attractive @wilcoxaj @B2Linked #INBOUND22 #Inbound2022
3
4
Emerald Lindskog retweeted
“Culture is how people make decisions when you’re not in the room.” - @bhalligan #INBOUND22