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The Digital Report

@TheDigitalRpt

Industry News & Views | Digital Marketing Trends & News | Social Media Trends & News | Programmatic Media Trends & News | Digital Marketing Trends & News

 United States
thedigitalreport.com
Joined September 2019
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Using AI for social media campaigns can provide numerous benefits, including increased efficiency, improved targeting, personalized experiences, and better insights. #AI #socialmedia #trends thedigitalreport.com/6-tips-…
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Global survey results from 8,000 consumers show that people will share personal information in exchange for value. #brands #consumerstudy #SMSBenchmarks #textmessaging thedigitalreport.com/88-of-c…
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Fans can elope to Las Vegas’ Newest Chapel: The Wienermobile of Love, and be wed by the brand’s beloved Hotdoggers #chapel #marketingnews #oscarmayer #weinermobile thedigitalreport.com/oscar-m…
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Walgreens nationwide are selling Red Noses and accepting in-store donations to support Red Nose Day 2023 #walgreensrednoseday2023 thedigitalreport.com/walgree…
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Dwyane Wade, Rosario Dawson, Ayesha Curry: Retail Mentors cstu.io/b66f00 via @adweek #thedigitalreport

Dwyane Wade, Rosario Dawson, Ayesha Curry: Retail Mentors

Trio join payment provider Square's new business accelerator program Forward.

adweek.com
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Twitter Announces New API Access Tiers, Which Could Price Many Third Party Apps Out of the Market | Social Media Today cstu.io/1a33ed via @socialmedia2day #marketingnews
Twitter Announces New API Access Tiers, Which Could Price Many Third Party Apps Out of the Market

Twitter Announces New API Access Tiers, Which Could Price Many Third Party Apps Out of the Market

The new API costs could have impacts for all third-party Twitter apps.

socialmediatoday.com
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How critical data pillars will increase brands’ confidence in CTV digiday.com/sponsored/how-cr… via @digidaycareers #marketingnews
How critical data pillars will increase brands’ confidence in CTV

How critical data pillars will increase brands’ confidence in CTV

Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe...

digiday.com
5
How BuzzFeed’s Creator Score is grading the impact of its creator network cstu.io/77dc4f via @digidaycareers #digitalmarketing
How BuzzFeed's Creator Score is grading the impact of its creator network

How BuzzFeed's Creator Score is grading the impact of its creator network

BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.

digiday.com
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Marketers are driving ad effectiveness and engagement with digital audio cstu.io/f4779c via @digidaycareers #marketingnews
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Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models cstu.io/68d635 via @digidaycareers #digitalmarketing

Maybe Web3 isn't as dead as it would seem, as agencies play with new data-generating models

Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.

digiday.com
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Podcasts have quickly become one of the most popular ways to get news and entertainment, and with that popularity has come a growing interest in advertising on podcasts. #audiotrends #podcast #podcastadvertising #trends thedigitalreport.com/5-curre…
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For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology. #adthos #AI #Audio #audioadvertisingnews #podcast thedigitalreport.com/adthos-…
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Publishers speak out on the state of the media business at the Digiday Publishing Summit - Digiday cstu.io/e27f32 via @digidaycareers #marketingnews

Publishers speak out on the state of the media business at the Digiday Publishing Summit

With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid?

digiday.com
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Meta Provides New Ad Placement Controls to Ensure Brand Safety | Social Media Today cstu.io/f92b70 via @socialmedia2day #marketingnews
Meta Provides New Ad Placement Controls to Ensure Brand Safety

Meta Provides New Ad Placement Controls to Ensure Brand Safety

Meta will offer three tiers of brand safety control to help avoid unwanted ad placement.

socialmediatoday.com
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MLB Welcomes Fans Back With 'Baseball Is Something Else' Ad adweek.com/creativity/wieden… via @adweek #thedigitalreport
MLB Welcomes Fans Back With 'Baseball Is Something Else' Ad

MLB Welcomes Fans Back With 'Baseball Is Something Else' Ad

Just before Opening Day, Wieden+Kennedy's work focuses on the game's most inclusive aspects.

adweek.com
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Meta prioritizes TikTok-style videos as it drops in-stream reserve ads cstu.io/6258a1 #thedigitalreport

Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

Sunsetting of premium video product is a sign of the times as platforms look for growth in Reels short-form content.

adage.com
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Chloe Fineman Stars in Retro Travel Campaign for Samsonite cstu.io/02abf4 via @adweek #digitalmarketing

Chloe Fineman Stars in Retro Travel Campaign for Samsonite

The cheeky, self-referential spot was filmed at the TWA Hotel in New York.

adweek.com
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TikTok Looks to Facilitate Branded AR Campaigns with New Program | Social Media Today cstu.io/ad49c3 via @socialmedia2day #marketingnews
TikTok Looks to Facilitate Branded AR Campaigns with New Program

TikTok Looks to Facilitate Branded AR Campaigns with New Program

The new program will enable brands to team up with AR creators on campaigns.

socialmediatoday.com
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Clarkson and Hehir Join Do It Outdoors Media as National Account Executives – OOH TODAY cstu.io/08eb1e via @daabaer #thedigitalreport

Clarkson and Hehir Join Do It Outdoors Media as National Account Executives

they are successfully differentiating themselves from other companies in the advertising industry

oohtoday.com
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Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means cstu.io/5e79d8 via @digidaycareers #thedigitalreport
Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

Adam Kleinberg transformed Traction into what he’s dubbed a “marketing accelerator” by cutting away much of the full-time staff into a lean, freelance-driven operation that houses a bullpen of...

digiday.com
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