#1 - Attach the RIGHT creator This is obvious. It’s happening. But not all creator partnerships are created equal. Hormozi & Skool are perfect for each other because of WHO his audience is and WHAT the product does. I’ll call it what it is…his audience is mostly people trying to get rich. So, if he can find a product that enables them to do what they want. That’s the sweet spot. Skool allows anyone to start a community + membership. So, his audience can hop on, charge a monthly fee and spread via social. This is the important part. It helps get his audience where they are trying to get to. The right creator partnership isn't the biggest creator. It's the creator partner that if ONLY they used your product... they'd accomplish their goals way quicker. This creates the top of the funnel. Let’s continue.