The line between communication tactics and outcomes is fine but crucial. One yields another, and both are all -important to PR, especially in a world of 24-hour news and the social media. . . . . . #PR #comms #txlege

At Mach 1, we consider pitching to be an art form. It’s what connects your story to the world through the right reporter, at the right time, in the right way – the steppingstone that gets your message across to an audience. Here are a few tips we’ve put together to get your pitch ahead of the curve. . . . . . #PR #comms #txlege

From national industry recognition to exciting team promotions and new additions, 2026 has been a year of growth and momentum for our firm. We're proud to celebrate the people behind our success and share what's next for Mach 1! Read more: ow.ly/SP4L50ZZNBO #txlege

When addressing a project or policy change in a community, a public meeting should not be the first time a community hears about it. Engage with a community through other communication channels before that first public announcement to create trust and transparency. . . . . . #PRTipsandTricks #Policy #txlege

Ghosted by a reporter? Read what to do next in our latest blog post. ow.ly/FBv950ZYYjR . . . . . #txlege #publicrelations

Published in PR Week, Mach 1 Founder and CEO, Katherine McLane, discusses the importance of intentional community outreach and strategic engagement in data center development. Read the full article here: ow.ly/FTi250ZXHKi . . . . . #txlege #prweek #datacenters

Sometimes your message is accurate, but your language creates a barrier with your audience. Replacing internal terms with plain language allows for necessary context and a broader audience understanding. . . . . . #PRTipsandTricks #txlege

A few Mach 1 team members were delighted to join the LBJ Women’s Campaign School for its Lone Star Legacy Reception, celebrating the trailblazing women of the Texas Legislature who champion meaningful policy and work to improve the lives of Texans across our state. Mach 1 is proud to support organizations like the LBJ Women’s Campaign School that are investing in the next generation of women leaders. #txlege

Approval isn’t the final step of stakeholder mapping; it’s the beginning. Continue tracking new data and listening to stakeholders to ensure your map stays relevant throughout the whole process. . . . . . #PRTipsandTricks #Stakeholder #txlege

Effective communications planning starts with a clear understanding of the landscape. Research the issue, define the objective, know the audience and identify information gaps before developing your approach. . . . . . #PR #Communication #txlege

Mach 1 is honored to be named a 2026 Top Agency by Ragan Communications’ PR Daily, a leading national resource for public relations professionals. This recognition celebrates agencies across the country that continue to raise the bar for excellence and impact in public relations and public affairs. Learn more about the recognition here: ow.ly/xFa750ZUJIG

We are proud to announce that our very own Katherine McLane, Founder & CEO and Mary Love, COO, have been named Finalists in the 23rd Annual Stevie Awards for Women in Business. This recognition celebrates the impact and leadership of women in business around the world, and we’re incredibly proud to see Mary and Katherine recognized among this year’s finalists. Congratulations to our CEO and COO on this well-deserved recognition! . . . . . #txlege #StevieAwards2026 #WomeninBusiness

Meet Kailey Saylor, one of the newest members of The Mach 1 Group team! Kailey brings experience from Capitol Hill, the Texas Capitol and statewide public service. Before joining Mach 1, she worked for U.S. Senator John Cornyn, representing a 29-county region across South-Central Texas. She also previously worked in Governor Greg Abbott’s press office and for U.S. Representative John Carter. A Texas Tech graduate, Kailey enjoys playing tennis and spending time with her two dogs when she is not working. . . . . . #txlege

Calling all Capitol staffers! Join The Mach 1 Group and @PinkGraniteTX for a Lunch & Learn designed to help you prepare for the 90th Texas Legislative Session. Operating at the intersection of public policy and public opinion, Mach 1 will share real-world strategies for turning complex policy into effective messaging, media opportunities and content that resonates beyond the Capitol. 📅 October 8, 2026 ⏰ 11:30 a.m.–1:00 p.m. | Lunch at noon 📍 Legislative Conference Center, Texas Capitol Franklin's Barbecue will be provided, followed by the debut of Mach 1’s LegiSLAY Hats 2.0. #txlege

As the world remembers Dolly Parton, we’re looking back at another part of her legacy: nearly six decades of masterful message discipline. Read our latest blog, “The Iron Fist in the Rhinestone Glove,” at the link below. 💎 ow.ly/AiVR50ZORa7 . . . . . #txlege

The 90th Texas Legislative Session begins in less than five months, but you can never be too prepared. It’s important to start developing messages, mapping stakeholders and identifying communications risks before the legislative session begins. Read our blog on prep! ow.ly/qgq750ZKYuB #txlege

What is the most dangerous interview question? The one you did not prepare for. Read more in our new blog post. ow.ly/ohBq50ZIXAZ

Large Language Models (LLMs) are changing the online ecosystem. Creating and placing content that AI engines can find, understand and reference is becoming just as important as traditional search visibility. SEO isn’t disappearing, but the future belongs to brands that understand how AI is shaping public perception. It won’t be easy, but with a clear point of view and a goal-oriented strategy, organizations can use AI to advance their business and policy goals. . . . . . #pr #seo #txlege #llm

In public affairs, placement is everything. If your goal is to reach a specific representative or senator, it is important to focus on the media outlets that influence that lawmaker’s district and key stakeholders. The lesson is simple: quality over quantity. At Mach 1, we focus on results that matter because, when it comes to earned media, impact beats impressions every time. #txlege

Texas Is Putting Data Centers and Transmission under the Policy Microscope. Read more in our new blog post. #txlege ow.ly/XSCf50ZCIo3