Social-First Creative & Creator Agency | For the now and the next
Worldwide
Joined May 2012
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Thrilled to announce we're now @Reebok's TikTok Influencer Agency of Record across Germany, France & the UK 🎉 Huge moment working with such an iconic brand, looking forward to hitting the ground running (literally). Thank you Team Reebok!
campaignlive.co.uk/article/r…
What a blast Gamescom 2026 was!
A huge thank you to our industry friends and new faces who stopped by our booth for a chat, we love getting to see more people in the gaming industry.
Ready to do it all again next year 🎮
NewGen just got a whole lot tastier 🧑🍳🧁
We're now the social agency for Premier Foods, cooking up content on TikTok & Instagram for Loyd Grossman, Mr Kipling, Sharwood's and The Spice Tailor.
Excited to work with some of the nation's favourite brands 🙌
campaignlive.co.uk/article/p…
Big love for our work with SEGA these past few months. 🦔💙
Fandom is core to our strategy, lately revamped around 90s nostalgia. Chilli dogs, skateboards, Sonic's 90s spirit resonating since launch.
Knowing your audience makes you a social icon. Shout out SEGA team!
Scenes from our breakfast event...
A look into our panel about whether AI belongs in the creator economy or if it's just a buzzword.
Amazing insights were shared from our panelists including our fantastic talent @AtaraByte
Thanks to everyone who joined! More to come soon...
Is the PM's new social strategy a stunt, or is it actually the future of social?
Speaking with @Campaignmag , our CEO & Co-Founder @FearCrads spoke about the latest from No. 10 and how it is a clear indicator of where social media marketing is heading.
campaignlive.co.uk/article/a…
NewGen Agency retweeted
NewGen strengthens offer with strategic hires across London and New York, alongside Nordic expansion marcommnews.com/newgen-stren… @TheNewGenAgency #MarCommNews
We've landed in the Nordics! 🇩🇰 As we expand internationally, localised creator strategies matter more than ever. We're thrilled to welcome Kimie Riis Frengler as our Copenhagen-based Nordic Lead, bringing deep creator economy expertise. Full story here: marcommnews.com/newgen-stren…
Poppi certainly made a splash when it launched in the UK and now it's getting into peoples hands quicker.
We loved supporting on all things production and creative for this iconic campaign kickstarting Poppi's collaboration with Whoosh.
That's a wrap on our annual summer conference! ☀️🎤 New this year: a panel hosted by Chloe Hermiston with talent Tiannah Pedler on how creators really feel about agencies. Plus prizes, paper fans (mid-heatwave!) and pizza, a great day bringing our global team together.
So happy to share that Piero Grieco has joined the NewGen Talent roster 🥳
A standout gaming and comedy creator, Piero's scaled across TikTok, Instagram and YouTube, 2.6M+ followers and hundreds of millions of likes.
Welcome to the team, Piero! DM us for enquiries.
MAD//Fest wrapped for another year, always a great one for catching up with industry friends old and new.
Our highlight? The Creator Economy and Culture Marketing taking centre stage, & sharp insights from Munya Chawawa and Louis Theroux.
Drop your highlight below, and DM us!
What Google just announced is going to change the game... 🤯
New updates in Google Search Console are making it easier to monitor how well your social is performing in search.
Here's what you need to know! 👇
Creator partnerships are for the long run.
Last year, Kaine Ruddach joined Acnecide + Purifide for Pride. This year, he's the campaign, hosting his own Pride dinner, marching LDN Pride with Switchboard, and repping A+P's long-standing support for the LGBTQIA+ helpline. 🤝
Behind the scenes never looked so good.
Our Senior Creative Barney Parsons, hit F1 Silverstone to shoot BTS content for @PepsiCo at the BGP, pit lane chaos, pre-race nerves, sprints between garages, all the moments the highlight reel misses.
One of our best days this year 👀
The most humble man in Warzone just joined our co-stream... 🥳
Excited to welcome @bbreadman to the NewGen Talent roster!
One of the standout CoD: Warzone creators in the US, 200K+ strong community.
Welcome to the team! DM for enquiries.
Did someone say we're HIRING! 🚀
🎮 Talent Manager (Gaming) → linkedin.com/jobs/view/44355…
🌟 Talent Manager (Lifestyle) → linkedin.com/jobs/view/44355…
📍 Manchester or London, your pick.
Spot opportunities before anyone else? Live for the creator economy? We want to chat.
We're excited to officially welcome Abigail Rawlings to team NewGen ⚡️
Supporting her growth here in the US alongside @leveltalentuk as she continues to create, collaborate, and build her brand.
Welcome to the team Abigail! Please contact Joowon Lee for any enquiries.
Is talent poaching that deep?
Our EVP Talent, Dana Pirkle, spoke with The Talent Times on the line between healthy recruitment and poaching, and why talent really leave.
Thank you to The Talent Times for the feature!
ttt-news.com/talent-poaching…
