B2B Demand Marketing Manager | My POVs on marketing, career, and life | Opinions are solely mine.

London, England, UK
Joined June 2010
Change is always available to me. 🚀
Action precedes clarity. 🚀
2
6
17,314
Dislike how Adam has ran Instagram. IGTV came and removed as well as so much more. Everything to content the reach it deserves.
Instagram wants to test out long form videos again.
37
Congratulations @HKane, well deserved. 🎉
53
Princewill retweeted
In 2018 I tried to cut my Revolut salary to £0. I’d just been promoted to VP. We’d just closed Series C. 3 years in, I had full conviction Revolut would become a $1T company. I didn’t want cash. I wanted shares. My general counsel wouldn’t let me go below minimum wage. It was against the law. So I took minimum wage and the rest in equity. I had ~£20k in the bank from university side hustles. I built a simple runway model and I had about two years before I went broke. LFG. So I rented a 300 sq ft studio five minutes from the office and ate free company food to keep costs down. Today those shares are worth $10M+.
102
55
22
2,874
489,289
Princewill retweeted
At the Revolut Series D closing dinner I sat next to the investor who tried to get me fired. 
I only found out because he got drunk and told me himself, unprompted. 
He apologised. Said he was wrong once he saw what I could do. But by then Revolut was already a breakout company. Nik is 100% right. Most investors can't be trusted with any power over the company. They should cheer from the sidelines and count their returns. So at Fuse I've put it in the constitutional docs: VCs can't fire me. No matter what.
Revolut founder Nik Storonsky says one of his investors tried forcing him to fire his best person: “He was forcing me to fire my best person, because he was too hardcore.” “Of course I didn’t fire him. I said no.” “Pretty early on I realized that quite a few VCs, they are not very operational, and they can be actually dangerous for the company if they have enough power. So every single investment round, we just remove VCs.” “Now I don't have any VCs on the board. I think that's the best. You always need to have operators rather than VCs on the board, people who actually build business and who know how to do things.”
54
46
12
1,489
135,140
Still.
If you don't have a website , can't afford or be stressed about having one but need to create thought leadership articles, LinkedIn is better than Medium. From an SEO, consulting or personal brand visibility point of view, STOP using Medium. 😂💀🫵🏾
1
332
Crazy thing @ilaya_teejay did actually. Long kudos
3
399
Back in 2017... Same principle applies.
2
224
One of my favourite tech Nigerian B2B business by content campaigns and how they are moving with socials is @BushaBusiness. Kudos.
4
4
1
13
1,073
Consumer ads assets automated but "Claude for Ads". Lazy positioning strategy
213
Lost me at "Claude" for Ads.
Today we're introducing Claude for Ads. Just enter your website and Fastlane finds every winning ad in your market, then makes thousands of better ones for your product in seconds. It launches them, tracks every result, and keeps getting smarter. This is truly insane.
183
Flustered yet grateful. Tough tough night but joy comes in the morning.
1
206
Today's accountability, Monday. 🙏🏿💛
6
286
Thank you God for the gift of dawn and a new day. Thank you Abba.
2
4
212
What a beauty. 👌🏾☺️
1
196
Saw this post on IG about how people view a year by months. Mine is: January February March April May June July August Sept October November December
2
333
For people who actively use a tablet and own a laptop, what apps and how are you using to optimise productivity. Especially in the areas of brain dumps tracking checklist etc. I haven't used one in years and something I am considering it, please help me.
1
292
In certain B2B industries, cold outreach on A Sunday works. $10,800 MRR minimum pipeline value unlocked without having to lift a finger. Sometimes, be unconventional too
5
2
14
576
2021. Today.
Can we see that time your hair ate?
2
6
1
39
1,394
What I think is that he has features and mannerisms of every country he listed.
God is cooking and I like it
1
302
Is Manchester United a big club? 😂😂
2
3
311