The Prophy is a marketing data intelligence studio helping brands stay visible and trusted in an AI-shaped search landscape.
Johannesburg, South Africa
Joined November 2025
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The Prophy retweeted
A marketing team can look incredibly successful while the business is quietly becoming less profitable.
Millions of followers. More impressions. Rising engagement. Strong click-through rates. Impressive dashboards.
The Prophy retweeted
According to IBM's Global AI Adoption Index, limited skills and expertise remain among the biggest barriers preventing businesses from extracting value from AI investments.
The Prophy Pulse: lnkd.in/p/dVN8PPAD
The Prophy retweeted
Every entrepreneur that knows how to use AI is trying to find ways to build AI native companies that completely displace incumbents.
For the incumbents, it’s the “Innovator’s AI Dilemma” If those startups get traction, and they can’t buy them, the CEOs will face multiple huge Dilemmas:
1. Do they tear down their companies and reinvent them as native AI ?
2. How do they explain it to public shareholders ?
You will know AI is having a huge impact on public companies when there are two types of lawsuits:
- Shareholders that sue the company for tearing down the company and crushing the stock price
- Shareholders that sue the company for NOT tearing down the company and crushing the stock price
I think most CEOs don’t come close to understanding AI in enough detail to even begin to consider these decisions.
Hint: Asking your AI models the best paths from where you are now, to being an AI native version that can achieve the same economics has to be one of your initial steps.
If asking your models questions doesn’t make sense to you, you are in deep shit
The Prophy retweeted
Sam Altman says OpenAI has reached another GPT-3-style moment
Something important is working so well that other strong projects have to give way
That is why OpenAI is focusing its compute on next-generation models and the automated researchers and companies they can power
The Prophy retweeted
Tim Ferriss (best known for his “4-Hour” book series) on how he uses AI:
“I hesitate to use AI for anything I want to keep in my head.”
Because AI doesn’t just assist — it can fully replace your thinking. The cost? Cognitive muscles atrophy fast.
The Prophy retweeted
Eric Schmidt says the 10x advantage is no longer execution. It is defining what counts as success.
A programmer writes a spec and an evaluation function, runs it at 7pm, and wakes up to what was invented overnight.
The advantage now belongs to whoever can specify the problem precisely.
The rest will be automated.
The Prophy retweeted
🚨 BREAKING: Anthropic quietly dropped a 32-page playbook on building Claude Skills.
Skills let you teach Claude your exact workflow once. It executes it every time after that. Across Claude.ai, Claude Code, and the API.
No more re-explaining. No more inconsistent output.
This is how AI goes from chatbot to custom operating system.
PDF: resources.anthropic.com/hubf…
The Prophy retweeted
Mark Cuban just described the sharpest divide in the modern economy. And most people are already on the wrong side of it.
Cuban: “There’s two types of approaches to AI. Some people who use it so they don’t have to learn anything, and some people who use it so they have the opportunity to learn everything.”
Two sentences. The entire future of human capital compressed into a single binary.
The first group sees the most powerful knowledge infrastructure ever built and uses it to avoid thinking. They offload reasoning, skip the friction, and call it efficiency.
What they’re actually doing is hollowing out the one thing that can’t be replicated.
Their own cognition.
Cuban: “AI is a tool, it’s a way to learn, it’s a democratization of knowledge.”
For centuries, elite knowledge was locked behind institutions, geography, and capital. The right university. The right city. The right network.
Entire generations of potential buried because the information was never accessible.
That wall just came down permanently.
The second group understands what that actually means.
Same tool. Compressing decades of learning into months. Entire disciplines on demand.
Mental models that once required years of expensive education now available to anyone willing to ask the right questions.
The knowledge is democratized. The ambition is not.
That’s the divide Cuban is actually describing. Not technical literacy. Not access.
Pure cognitive initiative.
The first group is outsourcing their mind. The second is expanding it.
Atrophy doesn’t announce itself. It just arrives.
The Prophy retweeted
Mobile-first digital ecosystems, fintech-powered commerce and AI are reshaping how brands interpret demand and engage with consumers across the continent. The Prophy Africa Signal examines these patterns across Africa’s regional markets.
The Prophy Africa Signal, coming soon.
The Prophy retweeted
"I think listening to old people is the biggest mistake young people make. I think the traditional career advice is probably not going to work as well."
Sam Altman was answering the quetsion -
"what is the biggest mistake you see young people make right now when they apparently prepare for AI?"
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From 'IIT Delhi' YT channel. (link in comment)
The Prophy retweeted
We went from AI systems that struggled to do grade school math to AI systems that can solve research-level math problems in just a few years.
I agree with Jakub this is perhaps the most important eval now.
I am also pretty sure the main reaction will be "it's not that hard" :)
Very excited about the "First Proof" challenge. I believe novel frontier research is perhaps the most important way to evaluate capabilities of the next generation of AI models.
We have run our internal model with limited human supervision on the ten proposed problems. The problems require expertise in their respective domains and are not easy to verify; based on feedback from experts, we believe at least six solutions (2, 4, 5, 6, 9, 10) have a high chance of being correct, and some further ones look promising.
We will only publish the solution attempts after midnight (PT), per the authors' guidance - the sha256 hash of the PDF is d74f090af16fc8a19debf4c1fec11c0975be7d612bd5ae43c24ca939cd272b1a .
This was a side-sprint executed in a week mostly by querying one of the models we're currently training; as such, the methodology we employed leaves a lot to be desired. We didn't provide proof ideas or mathematical suggestions to the model during this evaluation; for some solutions, we asked the model to expand upon some proofs, per expert feedback. We also manually facilitated a back-and-forth between this model and ChatGPT for verification, formatting and style. For some problems, we present the best of a few attempts according to human judgement.
We are looking forward to more controlled evaluations in the next round!
1stproof.org #1stProof
The Prophy retweeted
🚨Anthropic CEO Dario Amodei warns: "AI models could handle end-to-end software engineering within 6 to 12 months."
The Prophy retweeted
Self-concept debt builds when your internal identity hasn’t caught up with the level you’re operating at. I’ve felt it, delivering results but still thinking like an earlier version of myself. The gap doesn’t close with more effort, it closes with identity recalibration.
The Prophy retweeted
In a post-search, AI-integrated economy, the market doesn't need more creative. It needs Marketing Intelligence. The evolution of The Prophy is my response to a systemic failure.
linkedin.com/pulse/we-dont-e…
The Prophy retweeted
Demis Hassabis says AI will disrupt entry-level jobs first, so mastering these tools now beats a traditional internship
The capability overhang of these tools offers massive creative leverage
But this is only the next five years
"once agi arrives, we'd be in uncharted territory"
The Prophy retweeted
Eric Schmidt says the biggest returns in AI won’t come from the giants.
Established tech companies are already highly valued.
Instead, the real opportunity lies in businesses transformed by AI.
Invest in companies where AI is the key to unlocking new growth.
That’s where the next big wave of value will emerge.
The Prophy retweeted
Introducing Prism
Draft, revise, and collaborate on papers in a single LaTeX-native workspace
💥 Today we’re introducing Prism—a free, AI-native workspace for scientists to write and collaborate on research, powered by GPT-5.2.
Accelerating science requires progress on two fronts:
1. Frontier AI models that use scientific tools and can tackle the hardest problems
2. Integrating that AI into the products scientists use every day
Prism is free to anyone with a ChatGPT account, with unlimited projects and collaborators.
Try it today at prism.openai.com—would love to hear your feedback.
The Prophy retweeted
Semantic search significantly improves coding agent performance.
For very large codebases, Cursor's indexing process is now several orders of magnitude faster.
cursor.com/blog/secure-codeb…
The Prophy retweeted
Terence Tao says the era of AI is proving that our definition of intelligence is inaccurate
We thought intelligence was some vague, mystical way of thinking
But as AI solves tasks, it never looks intelligent, just tricks, neural networks, and next-token prediction
"maybe that's actually a lot of what humans do"