Sakshi Udavant (Luna)

Ever wondered what makes a journalist choose your pitch over hundreds of others? 👀 I’ve teamed up with journalist Sakshi Udavant (@TheWriterLuna) for The PR Launchpad, a 10-module masterclass taking you from pitch to published with insights from both sides of the journalist’s inbox. Coming soon to Authority Vault. 🔐

Really excited to be launching this very soon 🚀 After years of working on the agency side of PR, I’ve finally teamed up with Sakshi Udavant (@TheWriterLuna), an exceptional tier-one journalist with bylines across publications including Business Insider, NBC Universal, Investopedia, Reader’s Digest, the Chicago Tribune, The Independent and PayPal. Together, we’ve created Pitch2Published, a practical look at what winning PR strategies really look like in 2026 and beyond, taught from both sides of the journalist’s inbox. Inside, we cover: 🎯 How to find stories journalists genuinely want ✍️ How to write pitches that actually get opened and answered ⏰ Timing, deadlines and following up without damaging relationships 📊 Building data-led and story-led PR campaigns 🤖 Using AI without producing generic, obvious AI pitches 📰 Structuring press releases that stand out 🤝 Building journalist relationships that compound over time 📈 Measuring whether your PR is creating real authority and results This is the exact PR system we use on live client campaigns, combined with the honest perspective of the journalist deciding which pitches get opened, which get ignored and which become published stories. More details coming very soon 👀

Something huge is coming. Myself and Sakshi Udavant (@TheWriterLuna) have been working on one of the most comprehensive digital PR courses the world has ever seen. It covers everything from inbound requests to outbound campaigns, tracking angles, and everything in between. And the best part. This is a King Kong vs Godzilla style course. On one side, me, fighting for clients to land coverage in the world’s biggest publications. On the other, Sakshi. A world-class journalist who has written for the likes of PayPal, Business Insider, The Independent, Reader’s Digest, Investopedia, Chicago Tribune, to name a few. The gatekeeper to the biggest publications on the planet, giving a behind-the-curtain look at exactly what journalists want and how to give it to them. This is going to be a game changer for anyone operating in digital PR. Keep your eyes peeled. *** Anyone interested in a beta preview in exchange for a testemonial, let me know. @sachf_ @VincetheNero