Lisa Y. Wu, MA, MBA

The Top 10 Richest People In The World | September 2026 forbes.com/sites/forbeswealt… 📸: Christopher-Polk/WWD; Thierry Chesnot/The New York Times; Eugene Gologursky/Getty Images

Raw 9/11 footage by Park Foreman / taken from near State and Clinton Streets, Brooklyn. United Airlines Flight 175 was the second plane hijacked on September 11, 2001, and it crashed into the South Tower of the World Trade Center. Many people weren’t even born yet, while others have conveniently forgotten, or chosen to forget, what happened. And now they’ve voted for a jihadist to lead New York City. History has a brutal way of repeating itself when people refuse to remember it.

A Hero That Trusted His Intuition. The problem wasn’t that Morgan Stanley didn’t believe him. Rick Rescorla had already been right once. After the 1993 basement bombing of the World Trade Center, the firm’s security chief walked the towers, studied the site, and reached a conclusion most people preferred not to hear: the World Trade Center was still a target. Next time, he said, it would not be a truck. It would be an airplane. An airplane. In a 1993 report. Executives listened. Then they looked at the lease. Morgan Stanley was the largest tenant in the complex—twenty-two floors of the South Tower, thousands of brokers, and a trading infrastructure that could not be packed into boxes and wheeled across the Hudson. They literally made it a trading center. The contract with the Port Authority ran until 2006. Walking away from premium Manhattan space of that scale would have meant penalties measured in the hundreds of millions, plus the operational chaos of relocating an entire downtown machine. So the company stayed. Rescorla adjusted. If they could not leave the building, they would learn to escape it. He built a protocol and treated it like doctrine. Unannounced drills. No exemptions. Brokers who billed by the minute were pulled off their desks and sent into the stairwells two by two, starting from the top floors, leaving a lane for firefighters coming the other way. People complained. He did not care. Practice, he believed, was the only thing that would beat panic. On the morning of September 11, 2001, American Airlines Flight 11 hit the North Tower. From the 44th floor of the South Tower, Rescorla could see the fire. Then the Port Authority came over the speakers: the South Tower was secure. Stay at your desks. Rescorla grabbed a bullhorn and ignored them. He started the drill his people already knew by heart. Floor by floor, two by two, down the stairs. He sang as he moved—Cornish songs from childhood, then “God Bless America”—keeping the line moving, refusing to let the stairwell become a stampede. Seventeen minutes later, the second plane struck the South Tower. By then, most of Morgan Stanley was already on the way out. Of the 2,687 employees in the building that morning, all but 13 survived. It was stunning. Rescorla could have been outside with them. He went back up instead. Colleagues told him to leave. He said he would, as soon as he was sure no one was left behind. He was last seen around the 10th floor, heading higher. The South Tower fell at 9:59 a.m. They never found him. He was one of the 13. He was a hero in every sense of the word. Remember Rick Rescorla, he remembered for us.