We believe in communicating beautifully & helping companies brand, market and sell what they do online. HQ: #Detroit
Detroit
Joined August 2011
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Moncur retweeted
Marketing that feels safe is actually pretty risky.
If your competitor is doing something the same. You won't stand out. You will blend in.
Moncur retweeted
Branding really is so much more than just design to me. It's the way your brand looks, feels, sounds, moves. From the copy/messaging, to the visual identity, to the content. It all has to go together, like an ecosystem. Every detail is important. That's how it becomes memorable.
Moncur retweeted
Branding is like nutrition. You feed your brand what is right and necessary to grow and impact others. Keep nourishing it and you'll gain the love, loyalty and trust from your audience.
Moncur retweeted
Brand Strategy is the thought and foundation behind a business
---of how it will be communicated to it's target customer.
Marketing is the execution of that.
#branding #Communication #marketing #brandstrategy
Moncur retweeted
Great brands don鈥檛 stumble upon word of mouth marketing.
They create it by delighting existing customers and forming emotional connections to the brand.
Moncur retweeted
Ever wonder how Nike became a marketing powerhouse?
And evolved from a running shoe company to the world's leading athletic apparel brand.
Phil Knight attributes these 11 lessons to create Nike's high-performance marketing 馃攳
Moncur retweeted
Brand = how you want your audience to talk about you.
Marketing = how you talk to your audience.
Moncur retweeted
Marketing requires time, research, and empathy.
It鈥檚 not about forcing products on people. It鈥檚 about creating change for them.
Moncur retweeted
Marketing tip: the hero of a good story isn鈥檛 you. It鈥檚 your audience.
Tell their unique story. Share their transformation.
Moncur retweeted
Everything you do as a company can be copied by someone else...
except for how you communicate.
- Don Schultz, the father of Integrated Marketing Communications
Moncur retweeted
Underrated marketing skill:
Understanding community. There are people who want to work with you, learn from you, and support you. Finding those people can unlock huge potential for you personally and professionally.
Moncur retweeted
Hey Founders 馃憢
Marketing matters
Features can be copied
Good ideas can be stolen
At the end of the day... the better brand wins
Moncur retweeted
Marketing is less about helping people buy from you and more about helping people choose you
Moncur retweeted
the more consistent you are, the less luck you need to win.
don鈥檛 bet everything on your next move鈥攊nstead, choose to remain in motion. believe in the value of every attempt. gain experience. apply what you're learning. build momentum. keep pushing, and luck will find you.
Moncur retweeted
Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had. s.hbr.org/2PLedEt