This fall, let’s ensure that older patients are well protected against RSV, COVID-19, and the flu virus. Share this video to make sure that patients born before 1964 know how vaccines can help keep them healthy.

mRNA can be a complex topic. Share this video to help your community learn how mRNA works and has been used in vaccine research for years.

Meeting people where they are is important; it’s the first step to getting your point across. Try jumping on a popular trend or integrating current events to bring your message home—the explore or search functions of social media platforms can help you identify these.

Sharing content online is great, but it’s equally important to be a good social listener. Keep track of online posts and comments about your practice. Take action when you see good or bad comments. This will help you build a better rapport and enhance your digital transparency.

When the passion you have for your work is visible on social media, your audience will notice. Not only will your enthusiasm increase your authenticity, but it will also keep your content engaging. #ThisIsOurShot #VacunateYa

When the passion you have for your work is visible on social media, your audience will notice. Not only will your enthusiasm increase your authenticity, but it will also keep your content engaging. #ThisIsOurShot #VacunateYa

When patients contact you online, they expect you to reply in a timely manner. Set a standard for how quickly your practice will reply to reviews or online messages. Acknowledge that you've seen the message even if you don’t have a response. Timely replies show that you care.

It isn’t a great idea to have your personal and professional accounts share similar usernames. Trolls can easily find your information, especially if your personal account is public. Switch up your usernames so that they’re distinct. You’ll thank us later. #ThisIsOurShot

You can help out your mutuals—people you follow who follow you back—by boosting their content. When you repost or react to their video, it extends your mutual’s audience. As a bonus, they might do the same for you in the future. #ThisIsOurShot #VacunateYa

It’s easy for things to get misconstrued online. So be sure that when you say something, you mean it. It’s okay if you mess up sometimes; focus on taking constructive feedback from your audience and applying it. They will appreciate the accountability. #ThisIsOurShot #VacunateYa

You know how hard it is to create content. Make sure to give your peers a pat on the back by shouting them out on your page or leaving supportive comments. It’s a great way to build community. And sometimes, we just need to be uplifted. #ThisIsOurShot #VacunateYa

If you’ve had the same password since high school, it’s time for a refresh. Make sure that your password is unique and that it doesn’t resemble any other password. Keep your internet presence safe and secure. #ThisIsOurShot #VacunateYa

Vlog-style videos are wildly popular on social media. People are curious about what health care professionals do on a day-to-day basis, and these videos help humanize you and your work. Try a day-in-the-life video and see how much it boosts your engagement.

Having a public personal account opens you up to doxxing. If you choose to keep your personal account public, take precautions to hide information about your location, family, or anything you wouldn’t want shared across the internet. Be safe rather than sorry. #ThisisOurShot

It’s important to talk about hard topics, but you need to offset the dark with light to keep your content engaging. If you make a heavy post, follow it up with something positive. That way, your audience looks forward to what you have to say instead of scrolling past.