This is a Pod

What happens to app measurement when a customer’s journey starts with AI? How do you connect a conversation in ChatGPT to an app install, and understand what happens next? Jane of AppsFlyer joins Lun and Bob to explore how app measurement is evolving: understanding where users come from, what keeps them coming back, and which marketing efforts create lasting value. Jane shares why businesses need to look beyond download numbers to understand the full customer journey across apps, websites, and emerging AI channels. We also discuss why making apps easier to build doesn’t automatically make them successful and why human needs and attention still matter. Along the way, Jane recounts how a colleague’s WhatsApp assistant caught an overlooked insurance payment, Bob describes customising his @omarchy laptop with AI @bot, and Jane explains her weekly habit of setting aside time to automate part of her work. What would you trust AI to handle, and where would you still want to make the call yourself?

Everyone around you talks about AI. Does your customer? Jason shares what travelling beyond major US tech hubs taught him about everyday habits, and where he sees an opportunity to help small businesses.

Your job title doesn’t have to define everything you can do. Jason explains how his team uses AI to help salespeople build client plans and operations colleagues understand customers.

How do you win clients in a market where nobody knows you? Jason shares why he built a local US client-facing team alongside operations colleagues across time zones.

You see an ad. You have questions. What if you could just ask? Jason shares his vision for AI-powered ads that keep the conversation going. Would that make an ad more useful or more annoying?

Jason and Lun explore how short-drama creators could use AI to test ideas and existing platforms to reach viewers, before taking on the work of building a platform themselves.

A strong reputation doesn’t travel with your business. Jason shares how one beverage brand shifted from chasing retail shelves to building an audience online. Sometimes entering a new market means reconsidering the order of everything that worked before.

Moving from corporate strategy to building a business brings a different kind of responsibility. Jason shares how his experience as chief of staff shaped his approach to the US market: bringing expertise, finding the right clients, and growing alongside them.

How does a brand go from online sales to Costco and Walmart and what happens when customers start asking @ChatGPT what to buy? TiP sits down with Jason to explore how brands find their footing in America. From TikTok Shop and short series to his bet on conversational @ChatGPT ads, Jason shares the stories behind the strategies, how his team uses AI, and why knowing your customer still comes first.

Long’s excitement about AI comes back to practical questions: what to stock, where margins are slipping, and how to help a business grow. These are the decisions he hopes AI can support. Which decision would you want help understanding, rather than handing over?

Some of the most useful AI conversations start with ordinary paperwork. Long talks about invoice processing today and his hopes for easier matching and monitoring tomorrow.

One price tag changed the conversation. Long’s story about a $699 cooking product led us to talk about R&D, customer feedback, and building a brand beyond low prices.

We often picture Amazon as a place to list a product. Long introduces another relationship: becoming its supplier. He explains why that distinction mattered to his work with Chinese businesses.

Sometimes a business problem follows you outside the office. On a morning run, Long started looking at his customer search from the buyer’s side instead. A different question opened a new direction.

Where should a German fintech open its China office? The answer was Shenzhen. Long shares why e-commerce and the local supply chain helped make the decision.

Sometimes the next career move starts with seeing a bigger problem to solve. For Long, that meant helping Chinese businesses expand overseas through cross-border finance. A friend’s introduction opened the door and more than four years later, he’s looking back at that decision. What would make you change direction?

What happens when a Shenzhen perspective meets global finance? In this episode of TiP, Long takes us through his journey from Tencent to MODIFI and the decisions that brought him into cross-border B2B. We talk about why Shenzhen became the right place for a German fintech to build, how Chinese manufacturers are moving beyond the old “Made in China” model, what selling to Amazon really looks like, and why product development matters more than ever. Then we get into AI: from processing invoices and monitoring risk to helping businesses decide what to sell, where to invest, and how to scale. A conversation about Shenzhen, global commerce, manufacturing, fintech and what AI could change for businesses behind the scenes.

What would convince you that an AI tool actually works? For Bob, that question led Questflow from agent payments toward financial intelligence. He shares why testing the product matters, and why he wants evidence beyond an impressive demo.

More financial data doesn’t always make the next decision easier. Bob shares why @questflow is working on AI agents that connect experienced investors’ strategies with individual needs and risk profiles.