$500 Client: "Can I pay after you get me good results? What about half now and half later? What's your refund policy?" $5000 Client: "Invoice paid. You can auto-bill me from now on. Thanks."

Getting clients is hard. Creating content is hard. Getting job offers is hard. Building businesses is hard. Don't feel bad because someone on social media makes it look easy. You're doing fine.

Bad copywriting: - Explain features - Buy now Good copywriting - Interesting hook - Lead into the body - Present the main angle - Introduce the product - Explain features - Explain why it's different - Add social proof throughout - Buy now

Today, I'm celebrating 14 years of continuous sobriety. It gets better every year. Whatever you're struggling with: 1. Seek out help 2. Keep going The only way out is through.

High-ROI marketing ideas: - Cognitive biases - Purple cow theory - Blue ocean strategy - Cialdini's 7 principles - StoryBrand framework - The 4 C's of copywriting - Unique selling propositions - Cashvertising's LF8 and 9SW Study these to sell more.

I used to have panic attacks. My grandpa's advice on this changed everything: “Son, just get one thing done each day.” If you ever doubt yourself, take things: - One task at a time - One day at a time - One minute at a time You'll be a lot happier that way.

If you're a marketer, study these: 1. Reciprocity 2. Commitment 3. Social proof 4. Liking 5. Authority 6. Scarcity I guarantee you'll sell more.

If you're a writer, save this:

- Turn notifications off - Put your phone on silent - Exit out of social websites - Put your phone in another room - Work for 50 minutes with no breaks If you can do this, you can do anything.

You're going to fail. Over and over and over and over again. That's just the reality of life. And it's especially true if you have big goals. Expect failures, and embrace them. Learn the lessons that they give you. Realize that they're stepping stones to success.

PSA: Someone else doing better than you doesn't mean you're doing badly. It usually just means they've been doing it longer than you. Don't compare your day 20 to their day 2,000.

My marketing agency makes over $150,000 per month. Here are the 9 things you need to build a 7-figure agency: 🧵

Inaction leads to anxiety. If you're feeling unsure, take a step forward. Literally any step, no matter how small. I bet you'll instantly feel better.

Unconventional writing advice: Don't follow every "writing tip" you see on online. Sometimes adverbs are good. Sometimes long sentences and paragraphs are too. These recommendations are guidelines, not rules. Write enough to understand when to follow them and when to not.

Sometimes when I feel unmotivated about building on social media, I remember than the internet has 5 billion users and all it takes to build a massive online income is 0.0001% of them trusting me.

The game: - Get attention with free content - Build trust with free content - Monetize attention with ads - Monetize the masses with products - Monetize exclusive groups with services - Test everything until near-total optimization Figure out the first two, then go from there.

Try waking up at 4:30 AM every day. Do it for a month or two. It might suck and you go back to normal. But it might change your life.

"I have X" = 10 likes "How I got X" = 100 likes "I have X. Here's how you can get it too:" = 1,000 likes

What people think they need to earn online: - 100,000 followers - Paid ads campaigns - Perfect website, logo, LLC What they actually need: - An effective offer - A few good case studies - Daily cold outreach - Persistence