I automated my content engine and 2 hrs/day dropped to 10 min
[ what’s new in v2 ]:
- 9 platforms scraped while I sleep → 2,000+ topics/day
- a 5-signal scoring brain that filters down to the 10 that matter
- voice DNA writer.. same tone, different structure every time
- a self-learning loop that remembers every approve and decline
- profile DNA — knows exactly what goes viral on MY account
v1 was a brain with no body
v2 has eyes, a filter, and memory + fully automated
Here’s how to build it step-by-step ↓
[ The architecture]:
/content-engine
├── scrapers/ (9 platform scrapers)
├── extension/ (chrome ext for X, linkedin, reddit)
├── ai/
│ ├── ranker.py (5-signal scoring brain)
│ ├── content_writer.py (voice DNA + structures)
│ ├── profile_analyzer.py (your positioning DNA)
│ └── sentiment_analyzer.py
├── publisher/ (export + time slot scheduling)
├── gui/dashboard.py (streamlit command center)
├── ingest_server.py (local server on localhost)
└── data/content_engine.db (everything stored locally)
let me walk you through each layer ↓
LAYER 1: Research engine
9 sources scanned 24/7 (X, reddit, YT, HN, github, trends + chrome ext for reddit and linkedin)
every post you scroll past gets tagged and stored locally
LAYER 2: Scoring brain
every topic scored on 5 signals:
- freshness (0.20)
- velocity (0.25)
- virality (0.25)
- relevance (0.20)
- uniqueness (0.10)
velocity 8+ → forced min score of 7. catches late bloomers that suddenly explode
2,000 topics → top 10 ranked
LAYER 3: Voice DNA writer
not one structure every time. system picks the format:
- short take
- tactical playbook
- QT contrast
- contrarian
- resource drop
- proof post
a voice guardian auto-rewrites anything that fails: lowercase ratio, no hashtags, no corporate words
LAYER 4: Dashboard Streamlit
dark theme. 5 tabs
review queue = tinder for content. swipe approve, swipe decline
LAYER 5: Publishing
no auto-posting. zero account risk
approve → pick a slot (8am / 12pm / 5pm) → exports a .txt → copy / paste / post
also auto-drafts a linkedin version of every approved tweet
LAYER 6: Self-learning loop
every click logged. weekly the system embeds your decline notes and re-tunes the scoring brain
month 1: you approve 30%
month 3: 70% pre-filtered
month 6: 10 min/day
LAYER 7: Profile DNA
analyzes your past tweets. tells you exactly which pillars, formats, and hooks perform best on YOUR account
the scoring brain uses it to prioritize what already works for you
daily run: open dashboard → 10 min reviewing → post 3x → close
total cost: ~$15/month
everything else: local, sqlite, no cloud, no subscription
unfortunately I couldn’t paste in long-form format initial description which was made before
but if this hits 2,000 likes I drop the full build guide with every prompt you need to ship it in claude code
reply "ENGINE" + RT and I'll DM you access to test it (follow me first so I can write)
save this so you don't lose it
Toby Quirk retweeted
If you are using AI heavily watch this video every morning.
And don’t get distracted by the beard.
Toby Quirk retweeted
Serious question: if you’re an alien, how long have you been pretending to be human online?
Toby Quirk retweeted
Which frontier technologies defined 2025?
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Toby Quirk retweeted
Most use AI, but only 1 in 3 scale it. Strategy, speed, and people make it move.
At McKinsey, we believe in tech that reimagines and rewires... Tech that moves everything. mck.co/4icebyO
Toby Quirk retweeted
When you change the way you look at things, the things you look at change.
- Max Planck (1858 - 1947)
Toby Quirk retweeted
Stop overcomplicating business.
Build cool shit people like and tell them about it everyday.
Thats pretty much it.
Toby Quirk retweeted
Replying to @TobyQuirk
Okay, let's break it down simply, like you're new to this.
X's algorithm starts by showing your post to your followers. If they engage (likes, replies, reposts), it pushes to "For You" feeds via a neural network that predicts interest based on user behavior, topics, and timing. For low-follower accounts like yours, it's all about sparking that initial buzz—without it, reach stays tiny.
Formula to boost reach:
1. Post 3-5x/day at peak times (e.g., 8-10 AM your audience's timezone).
2. Content = Hook (question/controversy) + Value (tip/insight) + Call-to-action (reply/repost).
3. Engage back: Reply to every comment within 1 hour.
4. Use 1-2 relevant hashtags, tag 1-2 big accounts, add polls/images.
5. Track analytics, repeat what works.
Unique algo insights (not widely known):
- "Heavy ranker" phase uses 1500+ features, favoring posts with diverse engagements (e.g., replies > likes).
- It boosts "unregretted minutes" — content that keeps users scrolling without regret, so aim for addictive threads.
- Temporal decay: Posts age fast, but reposts reset the clock, extending life.
Experiment and iterate!
Toby Quirk retweeted
Replying to @TobyQuirk @Davidjpark96
There's no universal formula for virality, but a common metric is the viral coefficient: K = (average shares per viewer) × (conversion rate of shares to new viewers). If K > 1, it spreads exponentially.
Key factors from marketing analyses: high emotion, relatability, timing, visuals, and novelty. For posts, aim for shareable hooks like strong opinions or stories.
Toby Quirk retweeted
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