USA in Video Games | September 2026 Report ▪️Year-on-year total spend dropped -1% to $4.8B for the month ▪️Video game content spending declined -2% to $4.1B ▪️Hardware spend increased YoY by +12% ▪️Marvel's Wolverine was the best selling game of September, debuting as the 11th best-selling game of the year ▪️Marvel’s Wolverine generated the highest launch month sales revenue for a Sony published title since Helldivers II in February 2024 ▪️PS5 was the best-selling console in both units and revenue, followed by Switch 2 ▪️PS5 consoles sold increased +22% vs Sept 2025, revenue grew +43% ▪️Sony’s dollar share of the video game hardware market reached its highest point in a month since May 2025 ▪️Xbox unit sales fell -27% vs Sept 2025, revenue decreased -2% ▪️Xbox console sales fell to an all-time September low (previous record low was a year ago) ▪️Switch 2 unit sales dropped -14% YoY, revenue decreased -12% ▪️NBA 2K27 surpassed Resident Evil: Requiem to become the best-selling game of 2026 YTD ▪️Total August 2026 video game hardware unit sales fell -15% vs a year ago to 559K units, the lowest total for an August month since 2013 (423K units) ▪️Spending on new physical software increased +5% YTD due to a 631% increase in spend on Switch 2 Game Key Cards, offsetting -3% drop across all other new physical media ▪️Accessories spending jumped +10% YoY ▪️Limited Edition Wolverine DualSense was September’s best-selling accessory in both units and dollars Via: Mat Piscatella/Circana (formerly NPD) #PlayStation #Xbox #Nintendo