VP, Product, Demand @NBCUniversal. Programmatic advertising across @Peacock and all NBCU. Founder/Author @AdTechExplained. Views are my own.
Denver, CO
Joined April 2011
- Tweets916
- Following410
- Followers1.6K
- Likes1.8K
Greatest news I’ve heard all year.
A ‘RED RISING’ movie is in the works at Paramount
• Francis Lawrence (‘The Hunger Games: Catching Fire’) set to direct
• The story follows a young miner living on Mars who attempts to bring down the color-coded class system
(Source: hollywoodreporter.com/movies…)
What happens to advertising when AI agents do the shopping for us?
After spending a few weeks experimenting with Meta’s new AI agent, Muse, I see how profoundly agentic AI could change consumer behavior.
And I think retail media in particular has a lot to worry about.
AI shopping agents like Meta's Muse could reshape the way ads reach consumers, reducing touchpoints for retail media. In this week's Ad Tech Explained, we break down what this means for ad tech’s future.
adtechexplained.com/p/musing…
Do we need seller and buyer platforms connecting “agentically”? How is that better than buying platforms powered by agentic workflows connected via programmatic?
My hot take on the Fox + Roku deal:
Roku didn’t win because it built the best TV operating system. It won because it optimized for distribution.
That strategy created something valuable enough for Fox to bet $22 billion on.
More in my latest piece:
Fox’s $22B acquisition of Roku is all about scale, identity, and data—not content. Here’s why the platform’s distribution-first strategy matters for CTV. Read the full explainer.
adtechexplained.com/p/roku-c…
OpenAI needs to partner first. On Tuesday, I'll explain why on @AdTechExplained.
The real reason everybody in ad tech is obsessed with CTV. #WebIsDead
No discussion of tech media can get past this basic traffic fact: in the AI world, Google and social no longer refer traffic, which means that the vast majority of readers just never find you in the first place. Analysis: growtika.com/blog/tech-media…
This is probably the most accurate take on how most people will perceive "agentic" integration into the software they use.
Why did Pinterest buy tvScientific? I shared my thoughts in this latest post on Ad Tech Explained.
Full breakdown: adtechexplained.com/p/why-pi…
AI video ads have arrived. With Magnite acquiring Streamr.ai and generative AI video tools lowering the barrier to entry, anyone can create and place CTV ads. But can publishers handle the flood of new creatives? And how will programmatic advertising workflows adapt?
I gathered my thoughts on the subject in my latest Ad Tech Explained article:
adtechexplained.com/p/prepar…
“Agentic ad tech explained” dropping on Wednesday on @AdTechExplained. Thank you to everybody who took the time to speak with me about agentic AI. I learned a ton writing this piece, and I hope everyone who reads it will too.
