"Revolution not evolution....Our futures depend on data accuracy." @kellyabcarian from @NBCUniversal explains how Truthset can help with the industry's opportunity to create a new and better measurement standard in the keynote at #ARFAxS
@the_ARF
Truthset is proud of our #dataquality mission, and working with @LiveRamp. We shared our proud moments in the opening video of @RampUp. Fingers crossed on seeing you at industry events soon!
vimeo.com/517919517
#analyzeimprovemeasure #rampup2021
A year ago, @TruthsetData was receiving badges from @SequentPartners.
Now we're handing them out, as a signal of transparency and accuracy in data buying.
Look for the Truthset Data Partner Badge!!
#dataquality #analyzeimprovemeasure
How it started: How it's going:
Being single on Valentine's Day can be tough. Accurately finding data on single people is a challenge all year! On avg, data providers correctly label singles only 29% of the time.
@Truthset ensures your next campaign reaches the right eligible suitor for your brand #dataquality
62.8M Hispanics make up over 16% of the US population; 11% of data used to target them has low probability of accuracy. Join us for Attribution and Analytics 2020™ to learn to identify the RIGHT data to reach multicultural consumers. ow.ly/kxCG50CgEU7 #MulticulturalData
US Hispanic household spending will reach $978B in 2020; it's a market you can't afford to ignore. Join us for Attribution and Analytics 2020™ to learn to identify the right data to reach multicultural consumers. ow.ly/kxCG50CgEU7 #MulticulturalData #DataQualityMatters
Multicultural media spend is expected to increase 6.3 percent in 2020 to $28.7 billion. Join us for Attribution and Analytics 2020™ to learn to identify the right data to reach multicultural consumers. ow.ly/kxCG50CgEU7 #DataQualityMatters #MulticulturalData
62.8M Hispanics make up over 16% of the US population. Do you have the right data to reach them? Join @TruthsetData & @Carlos_SSG for Attribution and Analytics 2020™ to learn to identify the right data to reach multicultural consumers. ow.ly/kxCG50CgEU7 #DataQualityMatters
62.8M Hispanics are over 16% of the US population; 11% of data used to target them has low probability of accuracy. Join @TruthsetData & @Carlos_SSG for Attribution and Analytics 2020™ to learn to identify the right data to reach multicultural consumers. ow.ly/kxCG50CgEU7
Almost 40% of the US is multicultural; only 5.2% of advertising & marketing is spent reaching them. Join @TruthsetData & @Carlos_SSG for Attribution and Analytics 2020™, where we'll share the @ana_aimm's new benchmarks for multicultural identity data. ow.ly/wTTU50CcBlu
US Hispanic household spending will reach $978B in 2020; it's a market advertisers can't afford to ignore. Join @TruthSet & @Carlos_SSG for Attribution and Analytics 2020™ to learn how data quality is the key to multicultural marketing success.
thearf.org/arf-events/attrib…
Almost 40% of the US population is multicultural - how do you reach them effectively? Join @TruthsetData & @Carlos_SSG for Attribution and Analytics 2020™ where we'll present the ANA AIMM's new benchmarks for multicultural identity data. @the_ARF
thearf.org/arf-events/attrib…











