YouTube & AI inspiration, tools, insights and strategy based in real data. Follow @TubeLabNiches (by @antoniojmps)
Joined April 2023
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happened again.
don’t copy outliers. get copied.
teapawt.net/JacobRBryant1/status/2…
how this packaging was actually made:
youtube is pattern recognition.
research enough videos and you start seeing what works everywhere.
i saw this composition from Pexto ~2 years ago and remembered it.
when we had a video where it fit, we used it.
so don’t copy. study what works and save it.
eventually you’ll have the right video for it.
that’s how you become the outlier.
spot the working pattersn with the biggest library of outliers in the world.
tubelab.net/youtube-outliers…
TubeLab - YouTube Strategy retweeted
STOP MAKING BAD YOUTUBE THUMBNAILS
Here are 6 thumbnail formats that work in any niche.
(bookmark this)
1) Explainer Thumbnails
Builds instant clarity and curiosity. Perfect visual hook.
Tells the viewer exactly what they’ll get
STOP MAKING BAD YOUTUBE THUMBNAILS
Here are 6 thumbnail formats that work in any niche.
(bookmark this)
1) Explainer Thumbnails
Builds instant clarity and curiosity. Perfect visual hook.
Tells the viewer exactly what they’ll get
6) Exposes Thumbnails
Drama meets discovery.
Promises inside info or truth revealed
Creates urgency with visual tension
Perfect for commentary and storytelling
If your thumbnail doesn’t make someone feel something, it won’t make them click.
Bookmark this for your next upload.
All thumbnail styles found with TubeLab Outliers Finder tool.
tubelab.net/youtube-outliers…
STOP WRITING BAD YOUTUBE HOOKS
Here are 6 hook formats that work in any niche.
(bookmark this 🧵)
1) Cold Open
Drops the viewer into one person's moment before saying what the video is about.
"Betty Neumar married five men and buried all five of them."
6) Personal Confession
The creator's own story or experiment, told like a confession.
"I cannot believe how upset people are that I'm selling my house."
What didn’t show up from small channels:
“Hey guys, in this video…”
Only established creators got away with it.
Want a hook like these for your next video?
Write it with TubeLab’s Scriptwriter: tubelab.net/youtube-scriptwr…
TubeLab - YouTube Strategy retweeted
$164K with 1 Video in the last month
That's how much one of these videos made!
Here's 10 wild examples of small channels making BANK from 1 video:
(From lower revenue to high, a thread...🧵)
10) Estimated Revenue ~$8K
• Niche: Animated Self-Improvement (~$3 RPM)
• 3M Views in 17 DAYS
• Only 32K subs
