London copywriter who hates blah blah copy especially the words 'solution' and 'strategy'. And loves starting sentences with 'And'. And yes you can.
London, UK
Joined January 2009
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Sarah Turner retweeted
A small public service announcement from the Department of Things That You Should Know…
It has not “peeked” your interest.
Nor has it “peaked” your interest.
…It has piqued your interest.
You are not “phased” by something.
You are fazed by it.
If you’ve had a long day, you are weary.
If you suspect someone is an idiot, you are wary.
It is “due course”, not “do course”.
“Per se”, not “per say”.
And while we’re here, it’s “could have”, not “could of”, but that particular battle may already be lost.
Thank you for your attention during this brief outbreak of grammatical housekeeping.
This has been a @LairdofthManor announcement.🎩💙
Sarah Turner retweeted
Effective copywriting is all about tapping into people’s emotions.
Once you understand what makes them tick, you can craft compelling copy that drives them to action.
As a “cheat sheet,” Clayton Makepeace developed a system of 16 “dominant emotions.”
Here’s how to use them:
They need the Little Book of Confusables! @STEcopywriting
Ha ha love these.
How marvellous! Must have been fun for the #Cadbury brand team and their creative partners to put this together.
Believe there are some dozen odd versions of these limited-edition packs out on retail shelves in the UK.
Just love how #DairyMilk’s iconic ‘Glass and a half’ motif has been put to good use here with ‘the pour’ doubling up as a divider. Would love to know the agency behind this idea and package design. Anyone on the timeline from Mondelez or related with info on this?
#Packaging #Design #Retail #CPG
Sarah Turner retweeted
First time a poster has stopped me in my tracks for a while
The interplay of the hands and the copy is tremendous
i just held my phone up to my desktop and it took me straight through to the Amazon page. :-)
Special launch day wallpaper 😁
Someone tell me if it works? It’s on my phone, so I can’t scan it with my phone!
#BookLaunch #confusables
Stuck for stocking filler ideas for your wordy friend? The blockbusting sequel, The Little Book of Confusables 2, by my pal the other Sarah T @STEcopywriting is OUT NOW! Go get it. amazon.co.uk/gp/product/1916…
Sarah Turner retweeted
It really annoys me when people use the wrong word and don’t have the humidity to admit it
