Tyler Borders (@TylerBorders) header
Tyler Borders (@TylerBorders) profile picture

Chief Innovation Officer, Carnegie Dartlet. Creator of organizational reputation and change strategy.

Wherever the plane lands
Joined June 2008
Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)Photo by Tyler Borders (@TylerBorders)
“Today, the biggest indicator of college choice is brand. 50 years ago it was distance from home. Knowing your authentic personality as an institution is the single most important factor in branding.” — @adpoulin #carnegiedartlet
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Psychographics: this is the harder stuff. What do people believe? What will motivate them to take action? This is the qualitative data. To get this, you actually need to talk to people. @TylerBorders #carnegieconf
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Its not the literal facts that make you special. What is your ethos, your unique WHO are you? Small class sizes and personal attention is NOT unique #carnegieconf @CarnegieComm @TylerBorders
Tyler Borders retweeted
Every year, the @dartlet brand personality drives our event imagination. Hard to get more epic than whale sharks (and our partner @CarnegieComm)
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Pride, history, and power. @dartlet is back on the @UofAlabama campus for message training and #gameday – at Tuscaloosa, AL
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"Turn around. If no one is following, you're not leading." A nugget of wisdom from our cofounder @TylerBorders dartlet.com/turn-around/
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Tomorrow the adventure begins with @dartlet! Working for 2 gents I respect and admire @TWinnovator @TylerBorders Gonna do great things!
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Suits and coasters. Great finale to #AMAHigherEd 2016.
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Science in communications is critical. We work at the intersection of human psychology+consensus.@TylerBorders speaking @2:15pm #AMAHigherEd
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"We built our original model for personality definition ourselves-learning from Plato and others.." @TylerBorders @dartlet #AMAHigherEd
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"we'll train the entire campus how to message what they themselves defined" @dartlet @TylerBorders @SVSU #AMAHigherEd
Tyler Borders retweeted
Replying to @TylerBorders
@TylerBorders presenting re: importance of data-rich consensus building with @SVSU Tues @ 2:15pm #AMAHigherEd dartlet.com/ama-2016/
Check our interview with @TylerBorders on this week's show. He has a unique approach to branding and reputation bit.ly/2haau0C
Tyler Borders retweeted
Know your WHO + WHY. Authenticity matters. Possible thru social archetypes invented @dartlet. Well said @MUPresDave bit.ly/ManUwho
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The #scienceofcommunication in action. We record and evaluate data live during each workshop—and that data influences the next workshop.
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Unconventional, innovative research in time-honored, historic buildings. We love the juxtaposition. @SalveRegina #scienceofcommunication
Tyler Borders retweeted
What's your school's personality? Here's our profile. h/t Dartlet @TylerBorders @TWinnovator #CheerfulChampion
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