We love you @MikeHornatTerry!
“Today, the biggest indicator of college choice is brand. 50 years ago it was distance from home. Knowing your authentic personality as an institution is the single most important factor in branding.” — @adpoulin #carnegiedartlet
Tyler Borders retweeted
Psychographics: this is the harder stuff. What do people believe? What will motivate them to take action? This is the qualitative data. To get this, you actually need to talk to people. @TylerBorders #carnegieconf
Tyler Borders retweeted
Its not the literal facts that make you special. What is your ethos, your unique WHO are you? Small class sizes and personal attention is NOT unique #carnegieconf @CarnegieComm @TylerBorders
Tyler Borders retweeted
Every year, the @dartlet brand personality drives our event imagination. Hard to get more epic than whale sharks (and our partner @CarnegieComm)
Tyler Borders retweeted
Pride, history, and power. @dartlet is back on the @UofAlabama campus for message training and #gameday – at Tuscaloosa, AL
Tyler Borders retweeted
"Turn around. If no one is following, you're not leading." A nugget of wisdom from our cofounder @TylerBorders dartlet.com/turn-around/
Tyler Borders retweeted
Tomorrow the adventure begins with @dartlet! Working for 2 gents I respect and admire @TWinnovator @TylerBorders Gonna do great things!
Tyler Borders retweeted
Science in communications is critical. We work at the intersection of human psychology+consensus.@TylerBorders speaking @2:15pm #AMAHigherEd
Tyler Borders retweeted
"We built our original model for personality definition ourselves-learning from Plato and others.." @TylerBorders @dartlet #AMAHigherEd
Tyler Borders retweeted
"we'll train the entire campus how to message what they themselves defined" @dartlet @TylerBorders @SVSU #AMAHigherEd
Tyler Borders retweeted
Replying to @TylerBorders
@TylerBorders presenting re: importance of data-rich consensus building with @SVSU Tues @ 2:15pm #AMAHigherEd dartlet.com/ama-2016/
Tyler Borders retweeted
Check our interview with @TylerBorders on this week's show. He has a unique approach to branding and reputation bit.ly/2haau0C
Tyler Borders retweeted
Know your WHO + WHY. Authenticity matters. Possible thru social archetypes invented @dartlet. Well said @MUPresDave bit.ly/ManUwho
Tyler Borders retweeted
The #scienceofcommunication in action. We record and evaluate data live during each workshop—and that data influences the next workshop.
Tyler Borders retweeted
Unconventional, innovative research in time-honored, historic buildings. We love the juxtaposition. @SalveRegina #scienceofcommunication
Tyler Borders retweeted
What's your school's personality?
Here's our profile.
h/t Dartlet @TylerBorders @TWinnovator
#CheerfulChampion



















