Typ A Marketing

It’s time to throw away the B2B playbook and embrace creators

Influencers can unlock opportunities for brand building in B2B, helping businesses own the feed and grow their market share at the same time.

Think more B2B when dealing with your CEO

Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for budget.

Apple’s Cult-Like Customers Are Every Business Owner's Dream. Here's Why 

Building a cult-like customer base through exceptional products, experiences, and loyalty drives lifelong customers and sustainable growth.

Laurence Falconer (@irish_man_in_germany) • Instagram reel

Council Post: 17 Ways To Make Your Brand Feel More Human And Authentic

Even the most carefully crafted brand voice can feel inauthentic when it doesn’t reflect how a company actually operates or treats its customers.

Council Post: What The Growing Personal Agent Craze Means For CMOs

Winning over personal AI agents is more about structured information, consistent brand signals and a clear value proposition.

Council Post: How To Make Brand Visuals More Distinctive Amid AI-Generated Sameness

With AI raising baselines for creative production, agencies must deliver client work with a real point of view and personality that give people a reason to remember it.

Halloween 2026’s best campaigns—and what they can teach brands

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with products, not just ads.

It’s time to embrace short-termism if we want to grow brands

The framing of long versus short has created a world where the effects of brand building are expected down the line - but brand pays back in the short as well.

Author Post: The Trust Shift: How Thought Leaders Are Eclipsing Corporate Brands As Trust-Builders

As AI-generated content floods the market, authentic thought leadership is emerging as a powerful way for business leaders to earn trust and credibility.

Most B2B brands ramping up focus on AI visibility

As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility among large language models.

Forrester Expects Marketers to Scale Back a Third of Their AI Projects Next Year. Decide Which...

Forrester predicts companies will cut a third of their AI marketing budget in 2027. How to audit your software stack and prove ROI before finance does.