@UFAtlasLab
Joined March 2023
  • Tweets45
  • Following53
  • Followers33
24Media
When you see "National Alligator Day" is trending in the Atlas Lab #nationalalligatorday 🐊🐊🐊
A small plush Alligator sits by a keyboard and mouse while looking at a large video wall displaying colorful charts and graphs.

ALT A small plush Alligator sits by a keyboard and mouse while looking at a large video wall displaying colorful charts and graphs.

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In case you're wondering who is authoring the majority of #SuperBowl posts in the United States, according to #Talkwalker, even with the NFL's push to be more appealing to female viewers, 55.5% of posts are written by male authors and 44.5% by female authors.
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Check out the Top Emojis being used when talking about the Grammy's tonight since 8:00. #GRAMMYs2026
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We searched @Talkwalker for the phrase "Red Carpet" between 3PM and 10PM. These were the ten most mentioned celebrities: Sabrina Carpenter, Lady Gaga, Justin Beiber, Gesaffelstein, Davido, Billie Eilish, Madison Beer, Choima, Michelle Williams, Miley Cyrus #GRAMMYs
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A chart showing celebrities and the number of times they were mentioned along with the phrase "red carpet." The text reads: Sabrina Carpenter: 18.7K, Lady Gaga: 12.2K, Justin Bieber: 9.1K, Gesaffelstein: 8.8K, Davido: 5.3K, Billie Piper (should be Eilish): 5K, Madison Beer: 4.1K, Chioma Chukwuka: 3.7K, Michelle Williams: 3.1K, Miley Cyrus: 2.9K, Joni Mitchell: 2.7K, Kehlani: 2.6K, Zara Larsson: 2.3K, Queen Latifah: 2.3K, Jamie Foxx: 1.5K

ALT A chart showing celebrities and the number of times they were mentioned along with the phrase "red carpet." The text reads: Sabrina Carpenter: 18.7K, Lady Gaga: 12.2K, Justin Bieber: 9.1K, Gesaffelstein: 8.8K, Davido: 5.3K, Billie Piper (should be Eilish): 5K, Madison Beer: 4.1K, Chioma Chukwuka: 3.7K, Michelle Williams: 3.1K, Miley Cyrus: 2.9K, Joni Mitchell: 2.7K, Kehlani: 2.6K, Zara Larsson: 2.3K, Queen Latifah: 2.3K, Jamie Foxx: 1.5K

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With her latest win, Lady Gaga became the first artist to sweep all 5 categories in the pop field. Her net sentiment was never negative between 9:00 to 10:00.
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We're using @Talkwalker to follow general conversations about the #Grammys. Between 3PM - 9PM EST there were more than 2.5 million mentions generating 24 million engagements. Conversations have held net positive sentiment so far.
Two charts displaying timelines. The top line chart shows a a steadily increasing volume of posts between 15:00 and 21:00 EST. The bottom chart shows a line chart of net sentiment moving between 65% positive at 16:00 and dropping to around 50% net positive at 21:00 EST.

ALT Two charts displaying timelines. The top line chart shows a a steadily increasing volume of posts between 15:00 and 21:00 EST. The bottom chart shows a line chart of net sentiment moving between 65% positive at 16:00 and dropping to around 50% net positive at 21:00 EST.

A graph showing 2.5 millions results and 24 million engagements.

ALT A graph showing 2.5 millions results and 24 million engagements.

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We're watching the #Grammys in the Atlas Lab with @GHQfm tonight. Follow us as we analyze the social media conversation and uncover insights.
A high-tech classroom featuring a room full of students watching the Grammys and examining analytics on their laptops.

ALT A high-tech classroom featuring a room full of students watching the Grammys and examining analytics on their laptops.

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It was great having @Shyamer delivering a talk in our space!
UF CJC Research & Graduate Divisions@UFCJCGrad2 Oct 2025
We were honored to host @Shyamer of @PENNSTATEU1 at @UFCJCGrad. He delivered two compelling talks on ethical AI and research innovation, sparking meaningful dialogue across campus. Thank you, Dr. Sundar, for sharing your expertise! #AI #EthicalTech #UF
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Florida Victorious & @UFJSchool have teamed up to launch Two Bits Creative — a first-of-its-kind student-led agency helping Gator student-athletes grow their brands while giving UF students real-world industry experience. 🐊🎥📈
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A group of 40 students from @UFJSchool rated more than 60 ads as they appeared in real-time during the #SuperBowl, while a team of students from the Atlas Lab used @Talkwalker to find information about the social media reactions to each ad. Read more: jou.ufl.edu/2025/02/10/7th-a…

7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Ads that featured strong, positive emotions and uplifting messages were among those that received the highest scores from the Gen Z focus group

jou.ufl.edu
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UFAtlasLab retweeted
danwindels@danwindels9 Feb 2025
#BrandBowl is on! @UFJSchool students will be rating all the #SuperBowlLIX ads in real time. Thanks to @dominos for their support and #pizza!!
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Brand Bowl 2025 is underway in the @UFJSchool! We have 39 students rating the #SuperBowlLIX  ads, and are conducting real-time social media analysis of the global reactions.
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This is an excellent guide and includes code to help clean up the data!
Bellingcat
@bellingcat4 Nov 2024
In this guide by @Pooja_Chaudhuri and @melzxy we outline how we used Meta’s free-to-use Ad Library to analyse data about political candidates’ ad spending to get a sense of how they approach digital advertising. bellingcat.com/resources/202…

Tracking Harris and Trump’s Ad Spending on Facebook and Instagram

Meta’s Ad Library is free to use, and provides useful insights into how politicians and their campaigns are advertising on social media platforms.

bellingcat.com
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Congratulations to Rob Ferl, @UF_IFAS, @blueorigin, and @NASA on the successful #NewShepard #NS26 mission! We enjoyed watching the launch in the Atlas Lab this morning.
a group of people watching a space launch and metrics on big screens

ALT a group of people watching a space launch and metrics on big screens

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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines #UFCJC jou.ufl.edu/2024/08/27/roxan…

Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital...

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department

jou.ufl.edu
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Meta's decision to shut down CrowdTangle jeopardizes essential pre- and post-election oversight mechanisms and undermines transparency efforts during this critical period, and at a time when social trust and digital democracy are alarmingly fragile. apnews.com/article/meta-crow…

Meta kills off misinformation tracking tool CrowdTangle despite pleas from researchers, journalists

Facebook and Instagram parent Meta Platforms has shut down CrowdTangle. That was a tool widely used by researchers, watchdog organizations and journalists to monitor social media posts, notably to...

apnews.com
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