UMI provides media strategy, media research, and media buying for clients, specializing in Television, Radio, Print, Outdoor, and Digital mediums.
Mechanicsburg, PA
Joined September 2014
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NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. The Current has more. bit.ly/3AyG2aC
#TopTakes #Olympics2024 #InnovativeAds #ViewerEngagement
A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. eMarketer has more. bit.ly/3XlhtqB
#TopTakes #CookielessFuture #DigitalPrivacy #AdTech
Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and the start of the Paris Summer Olympics. Read more from Nielsen. bit.ly/3Xgnxk2
#TopTakes #StreamingTrends #ParisOlympics #AudienceInsights
NBC's Peacock introduced new ad tech during the 2024 Paris Olympics, enhancing viewer engagement and creating dynamic opportunities for advertisers through innovative streaming features. The Current has more. bit.ly/3AyG2aC
#TopTakes #Olympics2024 #AdTech
Universal Music Group and Meta have extended their music licensing agreement, allowing users to continue incorporating Universal music into videos across Meta platforms. Read more from Reuters. reut.rs/3Md2BnH
#TopTakes #MusicLicensing #SocialMediaMusic
A recent report shows that U.S. adults still spend the most time on Facebook, but Gen Z is favoring TikTok for their social media engagement. eMarketer has more. bit.ly/4dwuKCc
#TopTakes #SocialMediaTrends #DigitalMarketing #AudienceEngagement
Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s streaming inventory. This privacy-centric identifier, derived from user emails or phone numbers, aims to enhance ad targeting precision. MediaPost has more. bit.ly/4cnPRoV #TopTakes
BIA Advisory Services forecasts that U.S. local ad spending will reach $171 billion in 2025, with digital ads surpassing traditional for the first time at 52% of the total. NextTV has more. bit.ly/4diRKVb
#TopTakes #LocalAdSpend #DigitalAdvertising #AdForecast
Despite the rise of streaming, traditional TV remains the dominant platform for the Paris Summer Olympics, with NBC and USA Network capturing 86% of the audience. Sportico has more. bit.ly/3AiBJA4
#TopTakes #Olympics #MediaTrends #TraditionalTV
A recent Walmart and Morning Consult survey reveals that 55% of Gen Z shoppers have made purchases while browsing social media in the last six months, compared to 38% of overall shoppers. Retail Dive has more. bit.ly/3SEPgIz
#TopTakes #SocialCommerce #EcommerceTrends
Despite Google delaying the removal of third-party cookies, many brands and publishers are already moving beyond them. The Current has more. bit.ly/46CRWw7
#TopTakes #FirstPartyData #PrivacyFirst #AdTech #DigitalAdvertising
The 2024 Paris Olympics attracted 34.5 million viewers over the first three days, a 79% increase from the Tokyo Olympics. MediaPost has more. bit.ly/4dnf43G
#TopTakes #Olympics2024 #ViewerEngagement #SportsMarketing
The U.S. ad market expanded for the 15th consecutive month in June, with a 4.8% increase compared to the previous year. MediaPost has more. bit.ly/46nQOMG
#TopTakes #AdMarketGrowth #AdvertisingTrends #MediaBuying
In a new report, analysts at New Street Research outline how AI is influencing almost every facet of the ad industry -- from creative to media and marketing analytics. Media Daily News has more. bit.ly/3WroQLg
#TopTakes #AdTech #AIAdvertising #DigitalMarketing
Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and developers. Retail Dive has more. bit.ly/3zZzotR
#TopTakes #DigitalPrivacy #AdTech #ThirdPartyCookies
⚽️ The Universal Media team enjoyed an LAFC game during a recent visit with our partner, Stater Bros. Markets. Thanks to all for a great time!
#StaterBrosMarkets #LAFC #UniversalMedia #UniversalSportsAndEntertainment #Partnership
In June, e-commerce retail sales spiked 4.8%, according to numbers released last week by the U.S. Department of Commerce. Retail Dive has more. bit.ly/3yjuF5s
#TopTakes #RetailGrowth #Ecommerce #RetailTrends
Earlier this week, the NBA took the next step toward securing its new round of media-rights deals, as the league’s Board of Governors voted to approve the offers from Disney, Comcast and Amazon. Sportico has more. bit.ly/46d8SZP #TopTakes #MediaRights #SportsMedia
Nielsen said in a recent report that FAST services Tubi and The Roku Channel both saw “significant year-over-year growth” in TV usage in the U.S. The Current has more. bit.ly/4cLaDQx #TopTakes #StreamingGrowth #FASTPlatforms #DigitalMarketing
Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators for digital video campaigns, according to a recent report. Marketing Dive has more. bit.ly/46dVHYz #TopTakes #DigitalVideo #AdPerformance #MarketingTrends