We are the UN agency responsible for the promotion of responsible, sustainable, & accessible tourism. #BringingTheWorldCloser
Poeta Joan Maragall, 42 Madrid
Joined June 2009
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UN Tourism retweeted
Hosting a major sporting event is an achievement. Turning it into a lasting legacy is a responsibility.
🇲🇽 At the 4th World Sports Tourism Congress in Mexico City, I was reminded of just how powerful sport can be in bringing people together and creating opportunities that last.
With the excitement of the World Cup still fresh, our discussions focused on what matters most: turning major sporting events into lasting benefits for local communities.
Sports tourism already accounts for around 10% of global tourism expenditure. But for me, its true value lies in the jobs it creates, the businesses it supports and the lives it improves.
This is what we are working to advance at UN Tourism: ensuring that the impact of sport is felt long after the final whistle.
UN Tourism retweeted
Meet Ishakwe! 🦍💚
It was such an honour to name a baby mountain gorilla during Rwanda’s 21st Kwita Izina Gorilla Naming Ceremony.
More than a naming ceremony, Kwita Izina is a beautiful celebration of Rwanda’s commitment to wildlife conservation and a reminder of the important role tourism plays in protecting endangered species, preserving natural habitats and creating opportunities for local communities. 🌿
UN Tourism retweeted
El Salvador, you were incredible! 🇸🇻
World Tourism Day 2026 was my first as UN Tourism Secretary-General, and I could not have wished for a more special experience. 💙
A special thank you to H.E. Gabriela de Bukele, First Lady of El Salvador, and Minister of Tourism H.E. Morena Valdez, for such a warm welcome. And to the wonderful children whose smiles captured everything we want tourism to stand for: hope, opportunity and a better future for all.
We spoke about AI and the future of tourism, but above all, about ensuring that technology creates real opportunities for the people and communities at the heart of our sector.
UN Tourism retweeted
Tourism is a powerful engine of development.
More jobs. Stronger local businesses. More opportunities for communities worldwide.
Today, UN Tourism Secretary-General Shaikha Nasser Al Nowais and I signed a new agreement.
Together, @UNDP and @UNWTO will work to make tourism more sustainable, inclusive and beneficial to local communities.
UN Tourism retweeted
My meeting with Minister of Tourism and Commerce @_JordiTorres focused on what it takes to sustain tourism - not just grow it. From managing flows to strengthening year-round demand, the priority is balance across people, places and seasons. 🌍
UN Tourism retweeted
I had the pleasure to meet with Andorra’s Head of Government, @XavierEspot, ahead of the 13th World Congress on Snow, Mountain and Wellness Tourism. During my visit, I was honoured to sign the Golden Book and to discuss the future of tourism in Andorra. 🌍
UN Tourism retweeted
El ministro @jordihereub y la Secretaria de Estado de @TurismoEspGob reciben en el @minturgob a la nueva secretaria general de @UNWTO, @Shaikha__Nasser.
España ofrece todo el apoyo y compromiso para liderar esta etapa de transformación global del sector.
UN Tourism retweeted
4 أيام تفصلنا عن بدء أكبر دورة في تاريخ الجمعية العامة لمنظمة الأمم المتحدة للسياحة!
📍 الرياض
🗓️ 7 - 11 نوفمبر 2025
#الرياض_تستضيف_الأمم_المتحدة_للسياحة
UN Tourism retweeted
AI promises opportunities and presents challenges in global tourism, a reality that calls for collective action.
In this article, I share my outlook on how AI is changing the industry and how Saudi Arabia is calling for concerted international efforts to build a more inclusive, sustainable future for tourism, as we get ready to welcome the world at #UNTGA26 in Riyadh.
#UNTourismGA
linkedin.com/pulse/ai-touris…
UN Tourism retweeted
We celebrated 52 new #BestTourismVillages by UN Tourism 🌍
These remarkable destinations embody the spirit of sustainability, culture, and community that defines the future of tourism.
Congratulations to all the villages shaping a more inclusive and resilient rural world.
UN Tourism retweeted
As UN Tourism celebrates 50 years of connecting people, cultures, and economies, we are reminded of the power of tourism as a force for peace, prosperity, and sustainable growth.
This November, I look forward to joining global leaders and tourism ministers in Riyadh for the 26th UN Tourism General Assembly as we chart the course for the next 50 years of global tourism.
@UNWTO @Saudi_MT
#UNTourismGA26 #TourismForPeace #tourism #HannatuMusawa #FMACTCE #unitednations
UN Tourism retweeted
As the First Vice Chairperson of the UN Tourism Executive Council, I want to invite stakeholders in the sector to join us in Saudi Arabia next month for the 26th UN Tourism General Assembly.
This year, UN Tourism celebrates its 50th anniversary and the General Assembly presents an opportunity to remind the world that tourism policy is economic policy.
#WeDoTourism #UNTourism @AhmedAlKhateeb
UN Tourism retweeted
Congratulations to UN Tourism on its 50th anniversary! 🎉
Five decades of remarkable achievements and collaboration that have shaped global tourism.
This milestone year will also mark the 26th UN Tourism General Assembly in Riyadh, with the theme “AI-Powered Tourism: Redefining Tourism.” The forum will explore how innovation and technology continue to transform the global tourism landscape.
Riyadh is set to play a key role as a regional hub and a catalyst for more innovative and sustainable tourism in the future.
See you in Riyadh on 7–11 November!
@UNWTO
#UNTGA26 #UNTourism #FutureOfTourism #WonderfulIndonesia #DiIndonesiaAja #SetahunBerdampak #KemenparRI
UN Tourism retweeted
50 χρόνια UN Tourism: πέντε δεκαετίες γεφυρώνοντας έθνη, προωθώντας την κατανόηση και ενισχύοντας την κοινή ανάπτυξη.
Η 26η Γενική Συνέλευση στο Ριάντ θα αποτελέσει ορόσημο για τη διαμόρφωση του μέλλοντος του τουρισμού.
50 years of UN Tourism: five decades of building bridges, fostering understanding, and advancing shared growth.
The 26th General Assembly in Riyadh will be a milestone in shaping the future of tourism.
@UNWTO
@MinTourGR
#UNTGA26 #UNTourism #FutureOfTourism #RiyadhDeclaration
UN Tourism retweeted
This November, the Kingdom of Saudi Arabia will host the 26th UN Tourism General Assembly.
We look forward to gathering global leaders and decision-makers in Riyadh to enhance cooperation and accelerate the progress of the tourism sector toward a brighter future. Join us as we celebrate the agency's 50th anniversary and shape the next chapter of global tourism.
UN Tourism retweeted
Two platforms. One defining moment. This November, Riyadh becomes the global stage for tourism’s future — hosting the 26th UN Tourism General Assembly and the inaugural Tourise. From policy to partnerships, investment to innovation, the world converges in Saudi Arabia to shape what comes next.
UN Tourism retweeted
When tourism prioritizes education, equity, and environmental responsibility, it becomes a tool for meaningful progress.
Today is World Tourism Day🌐💼🌿@UNWTO
Together, we can build a future where travel creates positive change for all.
Learn more: untourism.int/world-tourism-…
UN Tourism retweeted
🌎 Happy #WorldTourismDay! This year's theme: "Tourism and Sustainable Transformation"
Together, we can pave the way for a more inclusive, resilient, and sustainable tourism sector #ForPeopleForPlanet.
👉More from @UNWTO: bit.ly/4nkIKnv
UN Tourism retweeted
Walking, biking & using public transport are sustainable travel options that can significantly reduce your climate impact.
On Saturday’s #WorldTourismDay, swipe to discover other ways to make your travel more eco-friendly.
UN Tourism retweeted
Tourism drives the EU economy.
On #WorldTourismDay, we renew our call to the @EU_Commission to embrace regenerative tourism by:
🧳 setting EU laws with regeneration goals;
🧳 creating clear guidelines;
🧳 upskilling employees in the circular economy to boost job quality.
@UNWTO