AI will take everyone’s jobs. … until they invent new ones. AI alone probably won’t take your job. But someone using AI might. So you should lean in to AI. People react to new technologies in three ways: 1. The Resisters: "AI is ruining everything!" 2. The Ignorers: “I don’t understand AI.” 3. The Adopters: "How can I use this to get better?" It's not AI vs. humans. It's humans with AI vs. humans without AI. We’re not cutting our team because of AI. We’re GROWING it. Our team with AI can accomplish 10x more than our team without it. Businesses without websites died in the 90s. Same thing is happening now. If you're not experimenting with AI in your industry, someone else is. And they're going to serve your customers better. Faster. Cheaper. The buggy whip makers of the 1800s became car mechanics. They pivoted or perished. Which camp are you in?