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Joined March 2022
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From idea to production-ready in one workflow.
See how filmmaker Jean Fernandez uses @UpendNow's AI-powered preproduction platform.
Start for free today! @archita_mandal @shankar_sahai @AratiMisro
#PreProduction #HybridProduction #CreativeTech #Ad
youtube.com/watch?v=hH1wVwxS…
"AI is not going to fund projects. The human creator has to."
That's why @UpendNow keeps the human in charge and AI in the loop.
Hear CEO @ArchitaMandal talk with @Sunil Sadarangani on @iHeartRadio about the vision behind UpendNow & why Sunil was impressed!
#PreViz #CreativeAI
iHeart Radio: iheart.com/podcast/338067339
🎧 Spotify: open.spotify.com/show/033IQ5…
🎧 Amazon Music: music.amazon.com/podcasts/2e…
🎧 Spreaker: spreaker.com/podcast/special…
🎧 Deezer: deezer.com/show/1003349191
🎧 Podcast Addict: podcastaddict.com/podcast/sp…
@shankar_sahai @seninreverse @AratiMisro
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🚀 UpendNow subscription plans are now live!
From creators to studios, our new tiers scale with your production workflow.
✨ You can still explore powerful features for free before paying anything!
#AIFilm #CreativeAI @archita_mandal @shankar_sahai @shekharkapur @AratiMisro
3 episodes into @UpendNow CEO @archita_mandal #The90SecondTake: Tools aren’t the issue. Thinking is.
Ep 4 w/ Aasif Akbar: “AI doesn’t make average thinking good. It scales it.”
Better tools demand better thinking.
#Storytelling #GenAI @shankar_sahai @AratiMisro @seninreverse
🎬 The 90 Second Take is powered by UpendNow Inc. How?
Sign up for SOLT, UpendNow’s AI production OS, and find out!
upendnow.com
The best ad wins. Period. 📷🏆
@UpendNow is sending ONE company to Cannes Lions 2027… on us!
Drop your entry in the comments or DM us. 🧵 👇
#Advertising #Marketing #CreativeAI #AIinAds #AIintheloop
@shankar_sahai @archita_mandal @AratiMisro
🎬 Episode 3 of The 90-Second Take is here!
Founder @archita_mandal w/ @dannyratcliff
-- AI isn’t a tool problem. It’s a design problem.
“The fix isn’t a better tool. It’s a better architect.”
Powered by @UpendNow
#AIinFilms
@shankar_sahai @AratiMisro @seninreverse
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🚀 @archita_mandal's The 90-Second Take: Ep. 2 is live!
Featuring AI filmmaker @EugenioFierro3
“Everyone wants the flashy demo. Filmmakers need shot planning, repeatability, locked continuity.”
Powered by @UpendNow SOLT
#The90SecondTake #AIintheLoop
Big news: SOLT is live! 🚀
@UpendNow's unified creative OS is here.
Idea → storyboard → shot list → schedule → final assets, all in one.
No tool chaos. No tabs. No fragmentation. Just flow.
More credits drop next week.
Go all in! (Link👇)
#AIinfilms #SOLT #AIintheloop
Founder @archita_mandal asked creatives using AI
1 question: What’s everyone getting wrong?
🚀 The 90-Second Take — Ep. 1 out now!!
Cale Frombach, Frombach Studios:
“Don't let AI replace your taste.”
Powered by @UpendNow
#AIinFilms @shankar_sahai @AratiMisro @seninreverse
Hollywood’s AI turning point is here - Netflix acquired InterPositive, founded by a filmmaker, Ben Affleck.
UpendNow believes creative AI must come from creators. “Not a tech bro. Not a VC-backed generalist. A filmmaker," writes CEO @archita_mandal
#Hollywood #CreativeAI
ALT UpendNow Founder and CEO Archita Mandal and Chief Experience Officer Shankar Sahai at and EnActe Arts Inc. event in Palo Alto, CA
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@UpendNow is now a member of the Content Authenticity Initiative @ContentAuth !
This reflects our commitment to creator agency, transparency, and responsible AI as we build tools like SOLT to support authentic storytelling from concept to screen.
#AIinFilms #AIinvideo
#ethicalAI
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CEO @archita_mandal created Ominous, a hybrid short film on creativity in the AI era.
@UpendNow is seeking partners in:
• Ethical / Transparent AI
• Human-Centered Design
• Digital Ethics
If your org leads this work — or you know someone who does — DM or tag us.
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The Ominous trailer is live 👁️ and @UpendNow's pre-visualization tool was in action!
A hybrid short by UpendNow’s @archita_mandal-where Gen AI meets live action.
One AI-generated shot. Can you spot it? 🎬
youtube.com/watch?v=SPmOsLea…
#Ominous #AIinFilm #HalloweenDrop
@UpendNow CEO @archita_mandal spoke at #DaVinci IFF's AI panel. The consensus:
1️⃣ Don’t fear AI—master it.
2️⃣ Human ingenuity is the differentiator.
3️⃣ Authenticity is non-negotiable.
#DigitalHollywood #AIInStorytelling #FutureOfFilm #UpendNow #WomenInAI #Filmmaking
#Video #Filmmaking #GenAIinVideo #GenAIinFilm #GenAI #AI #Production #sundancefilmfestival2025
@sundanceorg @Adobe @Variety
Source: The Variety & Adobe The Future of AI Filmmaking panel, Sundance Film Festival, Variety.com
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